Research the websites of two competitors and assess the effectiveness of their online presence. Identify specific areas where those websites are superior to yours whether in form or function. Also identify areas where your own website is superior.
In searching the Web for the only two competitors in the community in which our organization serves, it was interesting to learn that neither had a website. When searching for Desoto Healthcare Center website, web-surfers are led to a blue page that flashes the message “This site is currently under construction…” (desotohealth.com. 2013). This for profit nursing home, located nearest the only Hospital in the community, is a 120-bed center with no apparent online presence. Landmark of Desoto, another competitor, is a 60-bed non-profit nursing home with no online presence nor is there any sign of a website to come. Therefore, when compared to other Skilled Nursing Facilities in the area, it is safe to say that Golden Living Center’s website is in fact superior to the competition in both form and function. Research the websites of one supplier and one client. Evaluate the effectiveness of each website as it relates to their association with your organization. Identify specific areas where those websites could better serve your needs.
In the Nursing Home sector of Healthcare, many of the suppliers are also the clients. Sta Home Health and Hospice serves as both a supplier and a client to our organization. Sta-Home’s website effectively allows us to refer potential patients to them directly through a link on the site offering us the opportunity to save time from having to make a phone call, leave a message, or provide needed information to someone who may not deliver it to the proper person or location. The website includes a “Helpful Resources” tab where patients can obtain information on diseases, treatments, tests and procedures, and many other resources. This tab, however, does not offer any information...
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