Health- Road Trauma Evaluation, Mark a

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  • Topic: Youth, Audience theory, Audience
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  • Published : August 20, 2010
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Zachary Crummer Ms Beckinsale, HEA121A
Evaluation of Intervention/Prevention Strategy Year 12 Health, Unit Road Trauma In Queensland young adult road users (aged 17-24 years) are almost three times higher than the risk of the average Queenslander to die road crashes each year, and higher still for young drivers in rural areas. Research has shown the biggest factor contributing to young driver road crash fatalities is inexperience, although other key factors include; overconfidence, coping with distractions whilst driving, tendency to drive at high risk times, alcohol and drugs and engaging in risk taking behaviour. Sunshine Beach State High School senior health students recently completed a task which encapsulated and highlighted not only the main causes alongside the alarming statistics of fatalities involving young adult drivers on Queensland roads, but the effects these deaths have on the community as a whole. Realising the earnest of the issue, students put together a presentation intended to marginalise and promote the awareness of road safety and Fatality Free Friday, to Year 11 peers eligible to obtain their learner permits throughout this year. Ideally the presentation sought to influence the audiences’ behaviour on the road by increasing the awareness of road safety thus decreasing the number of preventable teenage road accidents in our local community. With the completion of the presentation, students noted the unsuccessful and successful strategies. In hindsight it is believed that more preparation time would have proved the presentation to be highly successful. It is also believed that a different approach with the presentation would have accomplished more attentive consideration from the audience. “Road safety education programs which aim to change the behaviour of participants need to be tailored to the specific target group. Young people need to feel that a program is relevant to them and, in order to engage interest, the program must be meaningful and developmentally appropriate. Researching the needs of young people is critical and should occur prior to the development and delivery of a program. This research might involve focus groups or interviews with target groups (for example, school staff, students or parents).” (http://www.transport.qld.gov.au/resources/file/ebc13d4fb6e8924/Literature_review.pdf)

In the presenter’s reflection of the presentation (Appendix 5), students noted that with the completion of their tasks the speech had relevant, interesting information. They also made the assumption that because the presentation was delivered by students the audience was able to relate more. “The risk taking behaviours demonstrated by adolescents are generally related to the social activities they engage in. Many studies have found a relationship between a young person’s behaviour and their friends’ behaviour... Similarly, the positive influence of others can reduce the likelihood of being involved in crashes.” (http://www.transport.qld.gov.au/resources/file/ebc13d4fb6e8924/Literature_review.pdf) Both these were successful factors of the presentation although there were technical barriers with the side show as the videos would not play. This resulted in focus loss amongst the audience, drawing their attention away from the issue. Also in the presenters’ reflection (Appendix 5), they noted a microphone could have been used as the sound efficiency at the back of the room was limited, and in act of this it was hard to re-acquire the audience’s attention. It is believed that students should have focused more on interactive methods of incorporating the audiences’ participation into the presentation. At one point the senior health class suggested a visual, interactive display of the number deaths by the audience on Queensland roads prior and up to the presentation day, although this was not included in the speech. “Effective programs typically require the...
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