Health Promotion Evaluation
Measure Up Health Campaign
The ‘Measure Up’ health campaign was introduced in 2006 and is still operating today. It is supported and funded by the Australian Federal and State Governments, with the aim of the campaign to target chronic disease, and raise awareness to the link between poor health and lifestyle risk factors (poor nutrition, physical activity and other risk behaviours associated with lifestyle such as smoking, alcohol etc.). The Measure Up Campaign is a good example of a health promotional campaign that has, a website, television ads and also printed advertising promotions, because the campaign has all three of these areas the message of the campaign can be spread widely through various means of media-communications. 1) I believe that the website promotion of the Measure Up Campaign is effective in achieving the aims of the campaign as to increase awareness of the link between chronic illness and lifestyle risk factors, however this strategy of health promotion is not effective in improving the health of young people. I believe this to be the case because the campaign may be for all Australians but the may target audience is 25-40 year olds who have children themselves and who have control over their own lifestyle behaviours as young people do not have as much control over such things as risk factors in their lifestyle the website is welcoming and is easy to navigate with informative content that encourages people to participate in the ideas put forward by the campaign. The campaign is fair in providing relevant information to people visiting the site, however a key point to be made is that many people may not have access to technology and therefore are disadvantaged when it comes to accessing this website. All people have the right to access this information and it is that the government has invested in this campaign to ensure that the Australian public’s rights are being met. Ways of possibly improving the Measure...
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