Health Consciousness Among Urban Population

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Market Research
Project Report On:

“Health Consciousness
Among
Urban Population”

EXECUTIVE SUMMARY

Our health is one of our most important asset and without health nothing else that we do would matter. Health consciousness is not just about watching out our weight but also being healthy by way of eating healthy foods and exercising to avoid illness and lead a joyful and stressful life. This project tries to understand if people today are really health conscious, whether they realize the importance of health eating and exercising. Also the project focuses on which physical activities do people prefer the most, if people have knowledge of “a balanced diet regime”, and what is their daily routine of physical activity. The research brings out the fact that even though people are health conscious and have the re realization of the fact that healthy eating and exercising is important, a very small percentage of people try to follow a healthy lifestyle. Also the research concludes that different age groups have different choices for physical activities.

INTRODUCTION

The World Health Organization (WHO) defines health as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity Many people do not realize the importance of good health, and even if they do, they may still disregard it. Whether we work at home or in an office, we need good health in order to perform our duties well. A person can be said to be healthy when his or her body is healthy. In order to keep the body healthy, it is fundamental to follow a wholesome diet, consisting of fresh vegetable proteins in the form of lentils, beans, milk products, dried fruits and the like. Health conscious eating can give you the energy you need to get through the day, while keeping you healthy and strong. Eating healthy is not just about losing weight. A healthy diet is well-balanced and nutritious and is custom-tailored to one’s lifestyle. Benefits of Healthy Eating:

1.Eating healthy prevents obesity: A poor diet is often one that is high in fat and salt, and low in vitamins and minerals. This combination can cause you to gain weight and won't keep your body functioning properly, leaving you vulnerable to disease and medical emergencies such as heart attack and stroke. Being overweight puts a strain on your body, and feeling unhealthy affects your mental health.

2.Eating healthy is the easiest and most important way in which one can keep active and shield oneself from the many diseases that are now common. By eating healthy one is boosting his/her energy levels, improving their bodily functions, and helping to improve their immunity.

3.Healthy eating enables you to better handle stress: Stress can take its toll on your health. However, by eating right and taking care of oneself, one can reduce that stress to a manageable level and increase productivity and enjoyment of life.

4. It helps to meet your daily nutritional needs. One’s daily food intake should include some amounts of grain, fruit, vegetables, milk (or other dairy products), beans, oils, and protein. There are vitamins and minerals in healthy foods which can boost the immune system and shield one from many common illnesses.

5.One sleeps better and is more rested when they wake up.

Importance of Physical Activity
Many people today have become less physically active during their daily routine. As well, food is far more plentiful, varied, quick and easy to prepare, making it more difficult to keep the required energy balance. Energy input (food intake) becomes greater than energy output (activity) when we eat more than we need or use. That excess of energy soon translates into weight gain — and the potential to develop chronic, obesity-related diseases later in life. To correct this energy imbalance and ensure we stay fit and healthy, it's important to maintain an effective level of...
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