International Marketing Plan
Health care services – Healthway Medical Corp
Table of Contents
1. 2. 3. 4. 5.
Executive Summary ......................................................................................................................... 3 Introduction .................................................................................................................................... 3 About the Organization................................................................................................................... 3 Target Market ................................................................................................................................. 4 Health care Industry in China .......................................................................................................... 4 5.1 5.2 5.3 5.4 5.5 5.6 Cultural Analysis ...................................................................................................................... 4 Economic Analysis .................................................................... Error! Bookmark not defined. Market Analysis ....................................................................................................................... 6 Customer Analysis ................................................................................................................... 9 Competitor Analysis .............................................................................................................. 10 SWOT Analysis....................................................................................................................... 11
6. 7. 8. 9. 10. 11. 12.
Marketing Plan .............................................................................................................................. 12 Objectives...................................................................................................................................... 12 Strategies... [continues]
Health care services – Healthway Medical Corp
Table of Contents
1. 2. 3. 4. 5.
Executive Summary ......................................................................................................................... 3 Introduction .................................................................................................................................... 3 About the Organization................................................................................................................... 3 Target Market ................................................................................................................................. 4 Health care Industry in China .......................................................................................................... 4 5.1 5.2 5.3 5.4 5.5 5.6 Cultural Analysis ...................................................................................................................... 4 Economic Analysis .................................................................... Error! Bookmark not defined. Market Analysis ....................................................................................................................... 6 Customer Analysis ................................................................................................................... 9 Competitor Analysis .............................................................................................................. 10 SWOT Analysis....................................................................................................................... 11
6. 7. 8. 9. 10. 11. 12.
Marketing Plan .............................................................................................................................. 12 Objectives...................................................................................................................................... 12 Strategies... [continues]
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