Health Care Marketing Analysis

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Grady Memorial Hospital frequently referred to as Grady Hospital or simply Grady, is the largest hospital in the state of Georgia and is the public hospital for the city of Atlanta. Historical segregation of its hospital units meant that it was also called "The Gradys," a name that still surfaces among elderly Atlanta residents, especially African Americans. Grady is a Level I trauma center. Trauma is any life-threatening occurrence, either accidental or intentional that causes injuries. The leading causes of trauma are motor vehicle accidents, falls, and assaults. Located downtown near the campus of Georgia State University, Grady is considered to be one of the premier public hospitals in the Southern United States. Grady Hospital is named for Henry W. Grady, an Atlanta Constitution journalist and later owner who became a major force in Georgia politics, and advocated for a public city hospital. Grady is now the flagship of the Grady Health System (Grady, 2009). Marketing plays an important role at Grady Memorial Hospital. This paper will explain product, price, place and promotion of this hospital as well as examine the relationship between the organizations marketing and partnerships. It will also touch on why understanding target market is vital to a successful marketing plan. Product, price, place and promotion play an important role in the success of Grady Memorial Hospital. Without product there is nothing to offer. Without the right price the product will not mean anything, and without the right place and promotion, consumers will not be aware of services provided or have access to services. Grady offers a wide range of services. As mentioned, Grady is the only level one trauma center within one hundred miles of metro Atlanta. Full trauma surgical teams are available 24/7. Emergency services also include asthma, burn, sickle cell and stroke care as well as critical care and intensive care units, including neonatal intensive care unit. So no matter what...
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