Healt Care

Topics: Medicine, Health care, Healthcare Pages: 2 (599 words) Published: November 30, 2011
There are 20 major issues listed by the American Hospital Association. Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization. Make sure you describe the type of healthcare organization in your response. If you work for a healthcare organization, you may present these two opportunities to your organization. List your reference(s) in APA format. Respond to at least two of your classmates’ postings.

The two issues from the list that catch my attention are safety and future of nursing. From my evaluations of hospitals and healthcare facilities I believe safety should be the number one priority. Hospitals have become very inconsistent with safety regulation which has in turn caused a fluctuation in inconsistent care. Federal regulations have created an inconsistent situation for many hospitals. The safety program is an excellent guide for anybody in the hospital and clinical local. The management team of individual health care organizations can do a lot of things to advance the effectiveness of health care, but on their own, they will not be able to achieve the level of quality for which they are seeking. Upholding and refining quality of care they need to develop a participative, team oriented organizational culture that encourages input from all aspects of the organization to make the changes successful. They can also create high standards that appeal to professional standards. Link expert values and goals to those of the hospital to increase the safety in the healthcare facility.

From an advertising view point, acquiring incomes, the effective hospital needs to become more active in managing its environment in order to compete more efficiently. The organization needs to become adept at increasing specialized market niches and initializing products and services for targeted market sections where sufficient resources exist to gain a distinctive long run competitive advantage....
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