Hdfc Life Internship

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An Internship report on

“Market Survey To Identify The Probable Sources Of Recruiting Financial Consultants In HDFC Life.”

at

“HDFC LIFE”

Shyambazar,Kolkata

by

Mohan Gopal Dutta (PGPM 1117)

under the supervision of

Mr. Ayushman Chatterjee,Channel Development Mananger,

HDFC LIFE,Shyambazar

In Partial Fulfillment of the Requirements for

Post Graduate Programme in Management

at

Indian School of Business and Finance

15-A, Lajpat Nagar-IV, Ring Road, New Delhi-110024

Submitted on: 4th October 2012

ACKNOWLEDGEMENT

I would love to congratulate and pay my best regards to those who are, I suppose responsible directly or indirectly for the success in my venture. I also feel without their encouragement and esteemed help I could not have completed my project successfully.

In my prior list, I would like to express my profound sense of gratitude to the authorities of “HDFC STANDARD LIFE INSURANCE CO.LTD.” especially to Mr. AYUSHMAN CHATTERJEE (Channel Development Manager) for providing me with the platform and track for the purpose.

I would like to express my profound sense of gratitude to the authorities of “Indian School of Business & Finance” especially, Prof. Rohit Malhotra for providing me his valuable guidance which helped me to come out successful in my venture.

The classroom learning needs to be supplemented by practical know-how. This kind of training enables the management students to see and get conversant with the working conditions under which they have to work in future. It gives them a real feel of the corporate world, which helps them to better equip themselves with the required skills. It has been a great learning experience for me.

EXECUTIVE SUMMARY

Project Title : Identify the Probable Sources of Recruiting Financial Consultant.

Objective: To study of the probable sources of Financial Consultant for HDFC Life Insurance . And To approach to the interested people towards HDFC Life Insurance.

• Name of the organization : HDFC Life Insurance

• Place of the work : Shyambazar,Kolkata

• Organizational Guide : Mr. Ayushman Chatterjee

• Duration : 2nd April, to 29th September 2012

➢ Research Methodology :

To determine customer-buying behavior with a focus on market segmentation for HDFC Standard Life Insurance.

TABLE OF CONTENTS

| Chapters |Page no. | |OVERVIEW |6 | |OBJECTIVES |8 | |COMPANY PROFILE |9 | |FEATURES OF PRODUCT AND BENEFITS |11 | |IRDA |14 | |MARKETING STRATEGIES |15 | |RECRUITMENT OF FINANCIAL CONSULTANTS |19 | |BENEFIT TO FC |22 | |CAREER AS A CERTIFIED FC |24 | |SWOT ANALYSIS...
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