CHAPTER 1 - INTRODUCTION
We need to study human behavior even as we participate in the day-to-day processes and activities of human life. The need to understand the behavior of others especially those we come in contact with, and the need to anticipate and predict how others may act in certain situations are important since we are affected by their actions.
We study human behavior in order to have an understanding of the actions of people. Its professional analysis could very well help an organization achieve its goals and pave the way for more productive relationships among individuals in groups and among groups in the organization. Hellrieger and Slocum expressed . . . “events do not occur merely by chance, but rather, that events are linked together.” By understanding and learning to anticipate the behavior of others, we also learn to influence others as shown in Milton’s model of understanding, predicting, and influencing. The understanding of people’s behavior makes the anticipation and prediction of events easier and smoother. We can thus influence them to think, feel, and act accordingly.
The study of human behavior is certainly indispensable in the formulation of laws, rules, policies, etc. Society cannot function at its maximum for the people if its components of the organization in which the individual belongs do not have guidelines that are appropriate and that provide for the satisfaction of his needs and for the attainment of his goals.
The realm of science and technology will be useless without the study of human behavior for it is their aim to make man live better and easier. Scientists and technologists wouldn’t know what to invent if they are not familiar with man’s needs.
Business, especially marketing, will not thrive without a study of people’s wants and desires. Man would not and cannot buy all the products and services the company offers. Selective buying is a behavior that an organization should be aware of and understand. For a firm, studying behavior can increase its productivity for it provides knowledge and information which can be the bases for improving its performance, for rational decision and policy-making, for better planning and organizing, personnel and human resources recruitment, screening, selection, promotion, and development.
It is worthwhile to study human behavior primarily because we are part of the human race, and it is by studying human behavior that we look not only into the personality of others but into our personalities as well. We come to terms with ourselves, understand different aspects of our personality, and find ways to improve ourselves and grow. Through introspection, we create self-awareness, an important ingredient in relating ourselves with others.
NATURE AND SCOPE OF HUMAN BEHAVIOR
Any act of an individual person which is considered human behavior is a reflection of his thoughts, feelings, emotions, sentiments whether conscious or not. It mirrors his needs, values, motivation, aspirations, conflicts, and state of life. Behavior, therefore, consists of all human activities. Human behavior occurs anywhere and everywhere. It is committed alone, with another person, with a group or an organization. The principles and concepts that underlie behavior are basic. It is their implementation and practice that differ from group to group or from one country to another.
Human behavior which is also called human act is different from act of man. When man performs an act with free will, he does a human act. He is responsible for such act which is performed with alternatives to choose from. It is free will from whence responsibility emanates and flows that makes man a human being perform human acts or human behavior.
An act of man is performed by one who is forced to do so at the risk of his own life. He does not have any other alternative/s to choose from. He is not given the opportunity to use his free...