Fashion in the Media
January 31, 2013
Harper’s Bazaar vs. Vogue
Imagine a 25 – 49 year old woman – the professional woman whose style is effortless and chic, she’s not afraid to play it down a little and opt for jeans on the weekend. That is your average Harper’s Bazaar reader. Now, think of the woman who is racy, she chooses pumps over flats, and she is between the ages of 25 to 34 years old – she is most likely an avid Vogue reader. Although these target readers seem to be on opposite ends of the spectrum, both of the magazines that they read are strikingly similar, with minor differences.
Harper’s Bazaar’s mission statement states that they are “a visual muse and an unrivaled source of ownable style.” The tone of Harper’s Bazaar caters to an average reader who may not be well versed with fashion terms. While flipping through the pages of Harper’s Bazaar, you are most likely to find “chic at every price” editorials, jewelry and watch editorials, beauty features, relationship advice, and of course, ads.
The ads in Harper’s Bazaar are prestigious fashion brands, retailers, beauty brands, fragrances, jewelry, and watches. In my opinion, the ads featured in Harper’s Bazaar are more salient and exquisite than that of their editorials. Harper’s Bazaar contains many pages of beautifully styled and perfectly lighted ads, that seem as if they could be hung on the walls in a museum, but their editorials aren’t speaking in the right tone to match their advertisers.
Next, there’s Vogue, one of the leading fashion magazines in the world. Vogue’s reputation is almost indestructible and it often referred to the bible of fashion. The tone of Vogue is catered to someone who knows what is happening within the fashion industry. The reader is constantly searching for innovative ways to create outfits and they search each and every page for inspiration. Upon opening an issue of Vogue, you will find hundreds of ads. The ads featured in Vogue...