Has the Application of Modern Technology Benefited Consumers?

Topics: Retailing, Supermarket, Sainsbury's Pages: 3 (778 words) Published: December 24, 2012
Has the application of modern technology benefited consumers?

There has been a variety of modern technology has changed the everyday supermarket shopping experience in a substantial amount.

Customer Reward Cards

Since the supermarket reward cards were introduced, customer loyalty has raised as the same consumers are returning to the same stores for a reason other than to buy groceries, but to collect points for rewards. If you have a Sainsbury’s Nectar card or Tesco clubcard you get points for every pound you spend and in return customers receive vouchers. In the simplest of ways, every pound that a customer spends, there is a reward of 1p to spend in store. Even though supermarkets are giving out rewards for being loyal, the amount that the customer is given back is minimal. You would have to spend £100 to only get £1 worth of vouchers. In some cases customers receive vouchers that are based upon the products they buy within the store. For example if a customer regularly buys milk and bread then Tesco would send a voucher to them to suit there purchases. This could be an offer such as BOGOF (buy one get one free) or a percentage off the item. Customers can now use their points outside of the supermarket; you are now able to use your points to get discounts on holidays, day trips and many more. Loyalty cards in summary are only worthwhile in the long run. You have to be committed to the same store for it to be valuable.

Ordering Online

Ordering online has also had a big impact on supermarket shopping. You can now buy your groceries from the comfort of your own home. People that live in the city may not have access to large supermarkets, instead have small convenience stores, therefore shopping online will give customers in the city better deals and more variety of food. It also gives the elder customers an option to shop without worrying about carrying their shopping home. Buying online cannot always be beneficial, items such as fruit and...
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