Harsha

Only available on StudyMode
  • Download(s) : 45
  • Published : April 9, 2012
Open Document
Text Preview
CONTENTS
CHAPTER 1: COMPANY PROFILE
CHAPTER 2: RESEARCH TOPIC &OBJECTIVES
CHAPTER 3: RESEARCH METHODOLOGY
CHAPTER 4: DATA ANALYSIS
CHAPTER 5: FINDINGS,
SUGESSTIONS
& CONCLUSION
CHAPTER 6: ANNEXURE & REFRENCES
Executive Summary
The research study is conducted on the customer perception
towards the Promotional Activities at Harsha Hubli. Harsha is one of the top retail outlets for consumer durables and home appliances in Hubli city from last 10 years with great customer care and service. The Harsha is the part of Prakash Retail the Udupi based industry have 8 branches across the Karnatak and they are in consumer durable and home appliances since 1987.

The Prakash retail was founded in the year 1987 by Bola Poojary, and their main head office is also located in Ambalpodi of Udupi and current managing by Surya prakash K.
The Harsha Hubli was established in the year2001, currently the branch handling is Mr. Vijayakar and Harsha Hubli has 14% shares of Prakash retail with the last year turnover of 14crore in Harsha Hubli.

The Research study has the following objectives
¬ To know the impact of promotional activities towards HARSHA outlet Hubli.
¬ To find out the customer expectations from HARSHA outlet Hubli. ¬ To know the factors that influence consumers buying behavior. ¬ To know the various information sources help in buying process. ¬ To know the promotional strategies of Harsha that attracts the customers.

To meet these objectives a survey amongst 100 respondent of Harsha in Hubli city is conducted through suitable questionnaire technique and responses are collected.
The survey also has hypothesis and through SPSS software the analysis is carried out. After analysis facts and findings are obtain and suitable suggestion has been mentioned in the report.
The final conclusion is most of the respondent of Harsha Hubli said that they are attracted towards Harsha because of the promotional activities carried on and thus have positive perception towards the Harsha Hubli, and they also has expectations from the Harsha.

Chapter 1
PROFILE OF HARSHA ENTERPRISES:
Harsha is a retail outlet, which is dealing in consumer durables and home appliances like TV, refrigerators, washing machines, air coolers, coolers, mixer grinders, micro ovens etc. This is belongs to Prakash Electric Co.Pvt.Ltd {now it’s PRAKASH RETAIL} of Prakash Group of Companies.

ORIGIN OF THE ORGANIZATION:
8 | P a g e
Dharwad College Of Management
COMPANY
PROFILE
Prakash group started by Mr. Bola Poojary and five members of a family settled in Udupi and hence its head office is situated in Udupi. In the year 1986, they came with an idea of retailing business. This was at a time when organized retailing was hardly recognized or appreciated sector in the country. In the year 1987 the company put its first step in retailing sector by establishing a new showroom in Udupi entitled as “ Harsha” or ‘Happiness’. From a single showroom in 1987 to a six chain of suspenseful outlets Prakash Electric Co. has come a long way. From expertise in handling just 500 to 3500 stock-keeping units till date, Prakash Electric co. private limited brands if HARSHA have almost become synonym with shopping in every market to its presence. In the largely unorganized sector of retailing in was a vision of its founders to redefine the ethical values and hailing the spirit of customer’s responsiveness to build a brand that signifies trust. Today after 18 years in business, the dream has started taking its shape unlike ever before. With over 650 million in revenues HARSHA stands 2nd states. With 6-world class showroom, 2 warehouses, 250 employees all managing 3500 SKU’S HARSHA, is today a true force in retailing to reckon with. What make them different among the breed are their valued threat are shaped with deep understandings of human relations and passion for going extra mile for our customers.

OBJECTIVE OF HARSHA :
To deliver a quality product that gives value for...
tracking img