Harley-Davidson Value Proposition

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THE COMMUNICATION PROCESS
The goal of communication is to convey an information and to understanding that information from one person or more than that. In other words, communication is a process of exchanging verbal and nonverbal messages. Nonverbal massages describes the process of conveying meaning in the form of non-word messages. Example of nonverbal action such as smile, nod or tap your feet. One nonverbal symbol is kinesics which is the use of body motions to communicate. Examples of kinesics is frowning, staring, laughing, gesturing or any similar body movement. Proxemics is also another nonverbal symbol. While, oral communication is referring to spoken verbal communication or using words. Oral communication includes speeches, presentations, discussions, and aspects of interpersonal communication. This type of communication also garners immediate feedback. This type of communication is communicate face to face which is make receiver more easier to understood. This is also a way to exchange an ideas to interpret the massages The pre-requisite of communication is a message The recipient must respond within a period. It is a continuous process.This message must be could understand by the recipient as intended by the sender. It is incomplete communication without any feedback by the recipient on how well the message is understood by him. The communication can be accepted through their sense such as sight, smell, sounds and others.

This communication process is divided into several basic components such as a sender transmits a message through a channel to the receiver. The sender first develops an idea which is composed into a message and then transmitted to the receiver that is who is interprets the message and receives meaning. Developing a message is known as encoding. Interpreting the message is referred to as decoding. The other important feature is the feedback. When a person receives a message, she responds to it by giving a reply that is called...
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