HISTORY OF THE COMPANY AND PRODUCT
Harley Davidson Company is the largest United States motorcycle and the only custom motorcycle company in the world. Arthur Davidson and William S. Harley were friends from early childhood. They shared a mechanical passion and a strong desire to join other motorcycle pioneers that were popping up across the United States. They rekindled their relationship while working at the same factory in Milwaukee. Together they began to study mechanics focusing on motorcycle engines. In 1903, William Harley and Walter, William and Arthur Davidson established the Harley-Davidson Motorcycle Company when they built the first three motorcycles in a shed in Milwaukee. This first motorcycle was a 3-1/8 bore and 3-1/2 stroke, single cylinder. 1909 saw the arrival of the first Harley Davidson V-Twin powered who became the trademark of Harley Davidson and even today's Harley are all in this shape.
The first bike was designed by Bill Harley and hand made by Walter Davidson. History contains a story that states that the first carburetor was made from a discarded tomato can. This first bike was a single carburetor machine and served its purpose, it ran. It was later modified and changed to actually put out three horsepower. Through the course of the next several years, the men were able to actually crank out several others bikes that affectionately carried the name "Silent Gray Fellow". It was this first bike that started them on the path to infamy.
In 1907, the company became Harley-Davidson, Inc and became prominent in selling their product to law... [continues]
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(2007, 03). Harley Davidson Marketing. StudyMode.com. Retrieved 03, 2007, from http://www.studymode.com/essays/Harley-Davidson-Marketing-110700.html
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"Harley Davidson Marketing." StudyMode.com. 03, 2007. Accessed 03, 2007. http://www.studymode.com/essays/Harley-Davidson-Marketing-110700.html.