Preview

Harley Davidson

Satisfactory Essays
Open Document
Open Document
1882 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Harley Davidson
Mission Statement says:“
We fulfill dreams through the experiences of motorcycling, byproviding to motorcyclists and to the general public an expanding lineof motorcycles, branded products and services in selected marketsegments
”Vision Statement says:
“Harley-Davidson is an action-oriented, international company, a leaderin its commitment to continuously improve [its] mutually beneficialrelationships with stakeholders (customers, suppliers, employees,shareholders, Government, and society). Harley-Davidson believes thekey to success is to balance stakeholders’ interests through theempowerment of all employees to focus on value-added activities.

PROPOSED MISSION To be branded as the best motorcycle available in the world.
PROPOSED VISION
The best quality motorcycle, motorcycle products and financialservices will be provided world wide is the commitment of Harley-Davidson.Customer satisfaction is our motto and the Harley-Davidson customers can experiencethe taste of reality of motorcycle dreams by relaying their satisfaction on us. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. Stay competitive and continuegrowth worldwide remain profitable and survive is our philosophy. Employees of Harley-Davidson are the foundation of the company and they are the driving force behind the Harley-Davidson name. The total team effort of Harley-Davidsonemployees is devoted to fulfilling dreams of customers and we believe that there is nota motorcycle riding experience like a Harley-Davidson’s. Excellence is our pushthough our Harley-Davidson bar and shield logo that says superior quality. Honestyand customer loyalty and these morals are the heartbeat of Harley-Davidsonorganization. Harley-Davidson do our part in supporting all environmental laws in every country we do business. Determination and commitment is the place whereHarley-Davidson intends to stay

EXTERNAL ANALYSIS

You May Also Find These Documents Helpful

  • Satisfactory Essays

    caso 3 harley davison

    • 337 Words
    • 2 Pages

    -Strong relationship between the company and its consumer based on the Harley experience that they provide.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Harley-Davidson is an American Icon. The name itself suggests a sense of class and style with a tough and rugged twist. To own a Harley is to separate yourself from the average, a sort of status symbol or lifestyle. Because of this, and the ride I took on my dad 's bike, are some of the many reasons I can 't wait to own one. But one of the biggest reasons that I have recently come across was Everyday Values: The Harley-Davidson Code Of Business Conduct.…

    • 519 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Harley Davidson’s net profit in 2010 was 146.55 million versus a net loss of 55.12 million in 2009 (Global Data, 2011). There are three key elements in which the company has to improve to continue making profit. First, resolve the Unfunded Employee Post-retirement Benefit plan to keep employees producing a good product and maintain a top level company/employee relationship. Secondly, intense competition in the motorcycle market has to be addressed if Harley Davidson plans to increase sales and profit, finally, competition is strong and the brand name alone will not increase its profitability. Strategic Global Branding is the main key to Harley Davidson’s continued rise, and without it the company will stagnate and be reduced to a minor player in the motorcycle industry.…

    • 1605 Words
    • 7 Pages
    Best Essays
  • Good Essays

    Arrowood Times Case

    • 3253 Words
    • 14 Pages

    |Harley-Davidson The iconic American motorcycle sustains a proud history, enduring product quality and a high price point. In | | |…

    • 3253 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Harley Davidson’s competitive advantage is represented in their ability to produce top quality motorcycles and also provide full service after their products are sold which enables them to maintain their brand…

    • 866 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price, quality, reliability, styling, product features, customer preference, and warranties. Harley’s first segment is motorcycle and related products business which includes designing, manufacturing, and selling heavyweight touring and custom motorcycles products, parts, and accessories. The custom products charge a higher price because of its features, styling, and high resale value.…

    • 7537 Words
    • 31 Pages
    Powerful Essays
  • Good Essays

    Gu Case Study

    • 812 Words
    • 4 Pages

    Seeing how deeply the Harley-Davidson culture was ingrained in the members of its fledgling Brand Community, the company initiated HOG, the Harley-Davidson Owners Group in 1983. HOG began as a program to help organize chapters and allow for greater interaction between members of the Harley-Davidson Brand Community. In the first two years alone, HOG grew to 49 chapters and over 60,000 members. Today there are over 1,100 chapters and over 1 Million chapter members. But it wasn’t simply the initiation of HOG that allowed for HarleyDavidson to…

    • 812 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Harley appears to have learned from their mistakes of the past. They recognize the need to produce a quality product and to aggressively promote and advance…

    • 3939 Words
    • 16 Pages
    Good Essays
  • Satisfactory Essays

    Yes, the mission statement that Harley-Davidson has is short and sweet, very informative and to the point. They offer a passionate opportunity to customers worldwide.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Harley Davidson realized that it sells customers much more than a two wheeler vehicle. The company sells customers a feeling of independence, individualism and a sense of freedom that “gets into the soul” of the customers. The company realized that the customers pride and strong emotional attachments make Harley Davidson ownership more of a lifestyle rather than a product consumption experience. In order to enhance and support the customer’s lifestyle, the company networks with its riders. , Harley-Davidson engages its customer base through company-sponsored travel adventures, events, and other things, such as clothes and accessories both for riders and for those who simply like to associate with the brand. This interaction with the customer base, serves to cultivate a strong customer relationship and also as an important marketing tool.…

    • 438 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    The mission of this company is to "fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments." Harley-Davidson wants to have happy customers that will continue to buy this brand for life. Their vision states that they are an "action oriented international company," and that they are committed to improving its relationships with stakeholders. They believe that through balancing their stockholder's interests and the "empowerment" of employees to concentrate on valued activities they will find success and continue to be successful. Buell mission statement "is to develop and employ innovative technology to enhance the ride and give Buell owners a motorcycle experience that no other brand can provide."…

    • 5305 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Cmi Level 7 Unit 7006

    • 3287 Words
    • 14 Pages

    HARLEY-DAVIDSON, INC. IS AN ACTION-ORIENTED, INTERNATIONAL COMPANY, A LEADER IN ITS COMMITMENT TO CONTINUOUSLY IMPROVE OUR MUTUALLY BENEFICIAL RELATIONSHIPS WITH STAKEHOLDERS (CUSTOMERS, SUPPLIERS, EMPLOYEES, SHAREHOLDERS, GOVERNMENT, AND SOCIETY). HARLEY-DAVIDSON BELIEVES THE KEY TO SUCCESS IS TO BALANCE STAKEHOLDERSí INTERESTS THROUGH THE EMPOWERMENT OF ALL EMPLOYEES TO FOCUS ON VALUEADDED ACTIVITIES.Doing Business With Harley-Davidson…

    • 3287 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Harley Davidson, the name makes grown men smile and act like kids. The only problem is that Harley Davidson only targets grown men the company has lost its younger crowd to the "crotch rockets". Honda and Yamaha are two companies that have taken advantage of this and they have stolen many customers from Harley Davidson. What is being proposed here is to revamp Buell and make a true Harley Davidson "crotch rocket".…

    • 467 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Harley-Davidson believes the key to success is to balance stakeholders ' interests through the empowerment of all employees to focus on value-added activities."…

    • 841 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Harley Davidson

    • 346 Words
    • 2 Pages

    1. If you where CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and wholly-owned subsidiaries as ways if expanding international sales?…

    • 346 Words
    • 2 Pages
    Good Essays