Public Bank is currently the largest domestic bank in Malaysia by shareholders’ funds. It is well-known in 1966 by its founder and chairman, Tan Sri Dato Sri Dr Teh Hong Piow. The bank was planned on the Malaysia Stock Exchange in 1967. The Public Bank Group employs more than 14,000 people, with in Hong Kong and China, Cambodia, Vietnam, Laos and Sri Lanka. Public Bank is one of the most competent banks as reflected by its low cost to revenue ratio in Malaysia. The Public Bank Group has established a strong potential of delivering remarkably high rates of organic growth in its centre business. Over the years, the Public Bank Group has been part of physically powerful catalysts to support Malaysia economic growth. From the start of this, Public Bank has form itself into a strong and successful financial institution, contribution wide range of competitive and innovative products and solutions to meet its customers’ needs. Public Bank is the most recognized brand in the Malaysia financial services manufacturing for its strong brand guarantee. Public Bank Berhad is occupied in commercial banking, investment banking, financing and Islamic banking business, stock-broking, provision of related financial services, management of unit trust funds and sale of trust units, underwriting of insurance, and investment holding. Complemented by business banking services, Public Bank is a market leader in consumer banking and retail commercial lending to SMEs in Malaysia. The company operates six segments. Hire purchase operations are focused on the stipulation of passenger vehicle financing to all levels of customers. Retail operations focus on producing products and providing services to each and every customer. The Company operates six segments. Hire purchase operations are focused on the provision of passenger vehicle financing to all levels of customers. Retail operations focus on providing products and services to individual customers and small-and medium-sized enterprises. Corporate lending operations cater to the funding needs of corporate customers. Treasury and capital market operations is involved in trading in treasury related products and services. Investment banking operations caters to the business needs of corporate customers. Fund management operations consist of sale of trust units and the management of unit trust funds. Others refer to non-core operations, such as property holding. 2.0 Types of contemporary information systems in Public Bank
2.1 Customer Relationship Management System
Customer Relationship Management System or usually known as CRM is one of the system used in Pubic Bank Berhad.CRM is a type of software application which used organized customer demographic, account and transactional information to obtain a better understanding of customer’s banking and financing needs, relationships and financial behavior..CRM helps improve the quality of customer relationships and offers opportunities to extend and cement the customer’s relationship with the Public Bank Group and improve on the company’s customer cross-selling ratio. Hardware and Software requirements
To install the CRM system, there are some requirements need to be fulfill before proceed to the installment of the system. Of course beside of the basic hardware requirement such as mouse, keyboard, and monitor, it still need some more powerful hardware tools. First and the most important it should has a processor which is at least more than dual 1.8 GHz Pentium Xeon to keep the server is usable. Using a lower-grade of processor with CRM system will caused server to freeze. Then, it should has a Random Access Memory (RAM) with at least 1 GB which gives its CRM program enough extra headroom to operate on its most basic level. For a better stability, run CRM on a system with 2 GB of memory or more. For the disk space requirement, it should have 400MB or more free space on the hard disk before installing CRM. Last one is the...
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