Hardees vs Fri Chicks

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Final Project:
Hardees Vs Fri-Chicks
Comparison

Dated: 20-05-2013

Submitted To:
Sir Fahad Cheema
Submitted By:
Imran Sarwar (BBA-Fa10-043)
Osama Rashid (BBA-Fa10-115)
Ayyaz Hassan (BBA-Fa10-022)
Usama Khaliq (BBA-Fa10-145)
Shan Usman (BBA-Fa10-130)
Usman Amjad (BBA-Fa10-094)

Hardees Pakistan international food chain:
Introduction:

Background:
Wilber Hardee opened his first namesake restaurant in Greenville, North Carolina in 1960. Five months later he had his first franchisee and over the years his burger chain has spread to become a favorite throughout the Midwestern and Southeastern United States. Although most folks knew Hardee's for its biscuits, all that changed during the Revolution of 2003: Hardee's decided to pare down its menu and focus on the hearty 1/3-, 1/2- and 2/3-pound Thick burger line. Made with 100% Angus beef, Thick burgers established Hardee's as a leader in the quick-service industry in both quality and taste. Today, Hardee's forges ahead with a taste for edge, memorable ads and delicious food-creating a fast-food experience that can't be topped this side of the Mississippi. Hardee’s is one of the international food chains to operate in Pakistan. The world-renowned fast food Thick Burgers came to Pakistan in 2009 and now has around 2 dine-in and takeaway outlets in the two major cities of Pakistan i.e.: Karachi and Lahore. Hardees is owned by the MDS Foods Pvt. Ltd. . Hardees Gulberg Lahore is one of the 2 outlets.

Although numerous local vendors have tried to imitate the original Thick Burger concept. Hardees Pakistan gives tough competition to all and is still one of the best Fast Food Restaurant in Pakistan.

Hardees has been quite innovative in Pakistan; to its credit it has introduced the most mouthwatering Thick Burgers including Original Thick burger, Original Thick burger (Combo) Mushroom and Swiss Thick burger, Mushroom and Swiss Thick burger (Combo), Jalapeno Thick burger, Big Burger with Cheese, Cheese Burger, Super Star with Cheese, Famous Star with Cheese, Santa Fe Chicken, Buffalo Chicken, Chicken Stars and many more.

Hardee's outlets retain the family-style enjoyment concept and offer a casual dining environment complimented with other mouth-watering menu items like Natural cut Fries, Crispy Curls, Desserts and Beverages. All in all the different varieties of Hardees Thick Burgers have found a new peak in their reputation as affordable prices and local popularity make it a hot spot for company lunches and birthday dinners. Founded by MDS Foods:

MDS foods are a subsidiary of Super Asia Group and operate its food division. Super Asia Group was founded in 1975 by Mian Muhammad Din at a very small level. Today, it is a conglomerate of companies with diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society. The first Hardee's restaurant in Pakistan opened at M.M. Alam Road, Lahore in 2009. We have since grown to 3 locations with more than 12 Hardee’s restaurants to be developed over the next three years by MDS Foods Pvt. Ltd. coming soon. Hardee's is known for our Hand-Scooped Ice Cream Shakes and charbroiled 100% Beef Thick burgers. The core strengths of the Hardee’s brand are our premium quality, best-in-class menu, premium service and delivery systems, premium facilities, innovative menu offerings, youthful brand image and edgy, “cut-through” advertising. Our value proposition for consumers is based on offering authentic, premium quality American Style burgers at a price that consumers are willing to pay for better quality, better service and better hospitality in a premium Quick-Service Restaurant (QSR) environment. We offer “made fresh to order” products, partial table service, all you can drink beverage bar with free, unlimited refills and the best quality products in our segment. At Hardee's, we...
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