Design of Goods and Services. This critical decision deals with service and product design. Hard Rock’s product is the food they produce. They put a lot of effort into creating and testing their products for cost efficiency and customer satisfaction before they are sold in their restaurants.
Managing Quality. When creating new products, Hard Rock only puts items on the menu if they know they can get the ingredients from qualified suppliers. Every step of the production process is built to create a quality product. Also, managers hire motivated people and train them well to create a positive restaurant experience for customers.
Process Strategy. Hard Rock works to create products in an efficient manner, analyzing them for cost, quality, and labor requirements. The whole production process, from receiving ingredients, storage, grilling, baking, and frying is designed to create a quality meal for the customer (Heizer and Render, page 3).
Location Strategies. Hard Rock Café has always catered largely to tourists in recent years, and normally builds restaurants in “destination” cities. Their largest restaurant and one of the biggest restaurants in the world is located in Orlando, Florida.
Layout Strategies. Hard Rock...