Happy Bar and Grill Case Study

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  • Topic: Entrepreneurship, Bulgaria, Entrepreneur
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Universiteit van Amsterdam

Amsterdam Business School

Critical History of “Happy Bar & Grill”

Case Study

International Entrepreneurship

Lecturer: Dr.J.T.Vinig

Due Date: October 21,2010

Name E-mail Student Number

Vladislava Krasteva Vladislava.Krasteva@student.uva.nl 6259936

Krasimir Velinov Krasimir.Velinov@student.uva.nl 6351476

Content

Introduction……………………………………………………………………... 2

Analysis……………………………..…………………………….………………3

The entrepreneur and the team………………………………………………...........3

The idea and the resulting product / service offering……………………………………..…4

The value proposition……………………………………………………………..…5

Funding model………………………………………………………………………5

The business and revenue model of the venture …….……………………………………..6

Business strategy…………………….…………………………………………………………7

The venture development cycle and current position, initial conditions …..…………..7

Effects of major events and resulting course of action……..……………….………………9

Lessons learned ……………….……………………...…………………….………………...12

Discussion………………………………………………………………………13

References………………………………………………………………………14

Introduction

Happy – feeling or showing pleasure or contentment. Fortunate, lucky, glad, delighted, joyful, gleeful, ecstatic, favorable, blessed. Only one word but so many definitions. “Happy Bar & Grill “ is a chain of restaurants in Bulgaria and Barcelona. Once experienced this place’s spirit, taste and service, you can easily associate the brand name with the meanings of the word “happy”. You are in captivity of its quality food and high standards. The “Happy Bar & Grill” brand is the strongest in its class and the largest as well. Important features the restaurant chain brings forward are its delicious and healthy meals, the care for the customer, food diversity, unique happy atmosphere, quick and flawless service, focus on bringing joy and smile in today hectic lifestyle.

The case introduced here is an illustration of enterprising businessman with an exceptional flair in the field of food and beverage. Starting as a seller in a family fast food kiosk, the young at that time Orlin Popov recognizes an opportunity, meets the right people and dares to lay the foundations of a restaurant chain never existed till then in his native country Bulgaria.

Nonetheless, in this case study we will concentrate on the development and the implementation (performance) of the “Happy Bar & Grill”, as well as its achievements. As far as the described enterprise is within the territory of Bulgaria it was impossible for us to conduct an interview with some members of the management face to face. Consequently, serial attempts were made to get the necessary information through social networks. Fortunately, a member of the marketing department was willing to cooperate with us on our project. However, most of the provided data is due to the company’s website, existing interviews with the founders, articles in newspapers and magazines.

In this particular case, we have used the following framework. First of all, we have taken under consideration the essential role of the entrepreneur and the motives behind the beginning of such a venture. In the second part we will focus on the idea, the resulting product and service offering, as well as the proposition of the value. After that, it is going to be described the funding, business and revenue model of the enterprise, likewise the business strategy. Ultimately,a discussion will supply with main conclusions and insights.

Analysis

The entrepreneur and the team

“Happy Bar & Grill” has been established in 1994 by Orlin Popov. The first restaurant was opened on Christmas day. The beginning was difficult and the place initially had only 18 seats capacity. Even though, the future was promising because...
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