Hanson Production

Topics: Bollywood, Cinema of India, Parallel Cinema Pages: 50 (18658 words) Published: December 5, 2012
The president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that must be factored in to the decision due to the increased rental costs. Smaller venues may lead to higher capacity percentages, but ultimately leave money on the table. The ticket prices must be set for advance sales; any change in price after this period will effectively hurt future sales - more so if the price is discounted. Determining a promotion partner may lessen the risk of a potential failure, yet cost more profit and affect the recoup schedule.

Indian Film Production
1. Chapter One: INTRODUCTION
1.1 Film Production Houses In India
1.2 An overview of Indian film industry
1.2.1 Historical Section - How Bollywood has evolved
1.3 Size and growth opportunities
1.3.1 Current situation
1.4 Aims, Objectives and Research questions

2.1 Corporate Structure Of Production Houses
2.2 Indian Film Industry 
2.3 Corporate Production House
2.4 Individual Production House
3. Chapter Three: METHODOLOGY
3.1 Introduction 
3.2 Secondary Data 
3.3 Primary Data 
3.4 Data Collection Methods 
3.5 Semi-Structure Interviews 
3.5.1 Participants 
3.6 Analysis 
3.7 Limitation 
3.8 Questionnaire format 

4. Chapter Four: FINDINGS and ANALYSIS
4.1 Advantages of Corporate houses over Independent productions 4.2 Comparative Analysis of Bollywood and Hollywood 
4.3 Competitive Advantage (Porter’s Five force)
4.4 SWOT Analysis
4.6 Bollywood’s Strategic Issues
4.7 Role of Government

5.1 Summary of Findings 
5.2 Discussion & Recommendations 
5.3 Reflections 
5.4 Further Research Needed 


1. Chapter One: INTRODUCTION

In these modern times of instant digital communication, film has turn out to be one of the most vital way through various nations and cultures reveal their values and identities. Moving image technologies has turn out to be all-encompassing in our lives. They are huge business. Apart from that, a capability to recognize and apply them has become as important for the people of this present era as literacy was in the times of19th and 20th century (India PR Wire, April 4, 2007). The tempo, scale and consequences of this transformation are significant enough. The Indian Film industry has made a huge development ever since the Motion pictures first arrived in India in the year of 1896 when the Lumiere brothers revealed six silent short films in Bombay. The first feature film of India named- King Harishchandra (which was a silent movie) was released in the year of1913. In India the first ‘talkie’ movie that released was Alam Ara in the year 1931 (India PR Wire, April 4, 2007). 1.1 Film Production Houses In India

A film production house is normally connected with the in-house production. It could categorize, make or telecast various segments of programs around news, films, multimedia, television shows, sports or ad films. India can be regarded as a home to a several well-known production houses from all the aforesaid stated areas. www.bestindiansites.com specifies top leading Indian websites on production houses of India, sports production house, ad film production house, film production house, sports production house, information on production house, list of production houses, television production house, multimedia production house, and a several other significant information’s (Subramaniam, A, 2003). We can in reality utter about various types of production houses such as Independent and corporate and just detail it by stating that Individual...
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