Haier Pakistan Report

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“Inspired living”

HAIER PAKISTAN

INSTITUTE OF ADMINISTRATIVE SCIENCES
UNIVERSITY OF PUNJAB

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THE BRAIN CHILD OF MR. ZHANG…
MANAGER HAIER INTERNATIONAL

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IN THE NAME OF ALLAH THE MOST GRACIOUS,
THE MOST MERCIFUL

A project submitted to the Institute of Administrative Sciences, The University of Punjab in the partial fulfillment of 3rd semester masters program in year 2007-2008.

Submitted To
MISS SABEEN IMRAN

Submitted by
Attiya Saqib
MPA-M-06-11

Usman Aleem
MFIN-M-06-15

Sana Iqbal
MPA-M-06-25

Mohummad Zubair Khan
MPA-M-06-03

ACKNOWLEDGEMENT

We are greatly indebted to our project advisor MISS SABEEN IMRAN for her continuous support and guidance in completing this project. Without her encouragement, we could not have finished this job. Besides this, we would like to thank the management team at HAIER PAKISTAN with special regards to Mr. MALIK ASIM AMJAD and Mr. TARIQ; for supporting our project by giving in their precious time. Last but not the least; we would like to thank our parents and friends for their unconditional support and encouragement to pursue our goal.

Attiya Saqib _________________________

Usman Aleem __________________________

Mohummad Zubair Khan __________________________

Sana Iqbal __________________________

INSPIRED LIVING

If you think you are beaten, you are.
If you think you dare not, you don't.
If you'd like to win but think you can't,
It's almost certain you won't.
Life's battles don't always go
To the stronger or faster man,
But sooner or later, the man who wins
Is the man who thinks he can…
 

Table of Contents

Executive Summary2

Message from CEO,3

Introduction4

History5
Nature of Business6
Type of Ownership8
Structure (Organizational Hierarchy)9
Key Players10

Strategic Directions12

Vision and Mission Statements12
Analysis According to 9 components13
Goals14
Objectives14

Strategic Analysis15

Corporate Level Strategy16
Key success factors:16
Core Competencies Analysis16

Environmental Analysis17

DEEP-LIST18
SOCIAL RESPONSIBILITY AT HAIER -------------------------------------------------20 PORTERS MODEL-----------------------------------------------------------------------------21 SWOT ANALYSIS-----------------------------------------------------------------------------22 VALUE CHAIN ANALYSIS -----------------------------------------------------------------24 Competitive Analysis31

Other Competitors31
Competitive Analysis (CPM)32

THEME WORK34

PROBLEMS AT HAIER------------------------------------------------------------------------37

Recommendations36

APPENDIX:

Executive Summary

Haier Pakistan Private Limited is a famous brand name in the Electric and home appliances market of Pakistan and rest of the world. This report will briefly describe the history, nature of business, its strategic direction, is environmental analysis, market analysis, different management aspects, the marketing strategies, its SWOT analysis and financial strategies of Haier Pakistan (Pvt.) Ltd. In very short span of time Haier capture a good market share due to its high quality products specially Refrigerators, Air Conditioners and Washing Machines. Haier also deals in small and kitchen appliances like vacuum cleaners, Dish washers, Juicers and cell phones. Haier’s “POWER OF...
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