Haier Coffee Machine

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Summary.
Introduction…………………………………………………………………………………………………………1 Relative location……………………………………………………………………………………………………1.2 Company Profile……………………………………………………………………………………………………2 Environment analysis……………………………………………………………………………………………3 Political change……………………………………………………………………………………………………..3.1 Economic changes…………………………………………………………………………………………………3.2 Social factors…………………………………………………………………………………………………………3.3 Technological changes……………………………………………………………………………………………3.4 Environmental factors…………………………………………………………………………………………….3.5 Legal factors……………………………………………………………………………………………………………3.6 SWOT analysis of Finland……………………………………………………………………………………………….4 Porter 5 Forces………………………………………………………………………………………………………….5 Culture factor………………………………………………………………………………………………………….6 Finland culture………………………………………………………………………………………………………7.1 Market segmentation……………………………………………………………………………………………...6 Product positioning in target market………………………………………………………………..…….7 Marketing mix concept…………………………………………………………………………………….….…8 Place……………………………………………………………………………………………………………………...8.1 Price………………………………………………………………………………………………………………………8.2 Promotion……………………………………………………………………………………………………………..8.3 People……………………………………………………………………………………………………………………8.4 Process………………………………………………………………………………………………………………….8.5 Physical evidence………………………………………………………………………………………………….8.6 Marketing communication…………………………………………………………………………………….9 Consumer behavior……………………………………………………………………………………………….10 Foreign market entry strategy……………………………………………………………………………..11 Direct and indirect exporting……………………………………………………………………………….12 Joint venture……………………………………………………………………………………………………….13 Raison of this particular strategy………………………………………………………………………..14 Social network to promote product……………………………………………………………………...15 Conclusion…………………………………………………………………………………………………………..16 Biographies…………………………………………………………………………………………………………..17

LAUNCHING A COFFE MACHINE IN FINLAND
GENERAL APPERCY OF THE COUNTRY BASED AND DESTINATION
China TOWARD FINLAND-HELSINKI

Republic of Finland|
Anthem: “Maamme”Capital: HElSINKI|
Area: 338,424km2|
Population: 2012 estimate 5,421,827| Internet TLD: .fiCalling code: 358|

Haier kitchen appliances

Been To Cup Coffee Machine: From China to Finland
1: INTRODUCTION
Haier company are planning to launch been to Cup Coffee machine in Finland. According to analysis the Finland is a top list in the coffee consumption countries of the world. And the coffee is very expensive in Finland as well. So according to my research the Finland is the best country to launching a coffee machine. So I chose the HELSINKI it is the capital city of Finland because in this city the population of the people is high about 602,200 according September 30, 2012 And it also because

According to Monocle magazine 2011. The Helsinki is the best raked liveable city of the city numbering. As a consequence of the globalization of business, world trade has grown faster than world output. Foreign direct investment has surged, imports have penetrated more deeply into the world of industrial nations and competitive pressure has increased from one industry after another. To retaliate to this global pressure firms started expanding to foreign countries (Ekeledo, 1998, Barlet & Ghoshal 1987, O’Donnell 2000).

China’s economic growth has increased rapidly over the last twenty years. In the globalization section, China has become a major trading nation since China’s efforts in opening up to the outside world in 1979. This research is a marketing analysis of the kitchen appliance appliances market for Haier Group – a Chinese household appliances manufacturer. Since Haier has set up the European headquarter in Italy 1996, the company has opened the western European market successfully. For the next period of its...
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