Topics: Vertical integration, Marketing, Horizontal integration Pages: 3 (646 words) Published: December 23, 2012
Section B: Institutions and Audiences
Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with:

•The issues raised by media ownership in contemporary media practice;

In this essay I will be discussing the issues raised by media ownership in the production and exchange of the media texts in FILM.

I will be discussing how the film industry is split up into categories such as independent, Independent Spirited and Hollywood Production.

I will define and explain the Horizontal and Vertically Integrated systems used by Independent Spirited and Hollywood Co’s with case studies from Universal (Hollywood), Warp (Independent Spirited)

I will discus the role of the Vertically and Horizontally Integrated systems in the continuing global dominance over Independent Cinema using a case study from Warp Films.

I will assess the positive and negative features of the current Film Industry discussing the economic and socio-political (ideological) ramifications presented for both consumers and producers relating specifically to technological evolutions of the medium.

3.Explain what Media Ownership is and discuss how Ownership is arranged defining 3 main categories: Studio System, Independent Spirited & Independent.

4. Explain how this ownership is arranged giving definition to Oligopolies, Vertical and Horizontal Integration giving examples from case studies.

5. Compare the arrangement and financial success of the Vertical and Horizontal Integrated system to an Independent Co (WARP)which does not have a full Vertical and Horizontally Integrated System

Analyse each industry mode discussing the major problems and benefits technological advancements have made to each industry and explain...
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