Hagen Daz

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Section 1: Company
INTRODUCTION
Haägen-Dazs was first founded by Reuben Mattus and Rose Mattus in 1961 in New York. The first ever store was opened in Brooklyn and it only started with 3 basic flavors: •Vanilla
Chocolate
Coffee
In 1989, Europeans took over Haägen-Dazs, when the group Pillsbury was purchased by Grand Metropolitan. This was when Haägen-Dazs entered into the European markets and started to generate success and a brand name.

Since then, Haägen-Dazs started to become more creative and developed new flavors of ice cream to the customer providing high quality eating experiences, which led to Haägen-Dazs being a luxury high class dessert.

Haägen-Dazs now has franchises over 650 shops throughout 54 countries. •North and South America (Brazil, Mexico, Jamaica, Panama etc) •Europe (Austria, Belgium, France, Germany, Greece, Holland, Hungary etc) •Asia (China, Guam, Hong Kong, India, Macau, Korea, Taiwan, Malaysia Etc) •Africa (Morocco and South Africa)

Middle East (Egypt, Qatar, United Arab Emirates, Lebanon etc) In addition to ice cream, Haägen-Dazs also offers customers a variety of desserts including ice cream cakes, sorbet, frozen yogurt and gelato.

Haägen-Dazs’ ice cream is recognized as one of the very few commercial ice cream brands that does not use stabilizers such as guar gum, carrageenan and xanthan gum.

Haägen-Dazs has a super-premium brand image, in which it provides the public exceptional product and dessert eating experience like no other.

TIMELINE HISTORY
1961: Mattus creates Haägen-Dazs with only 3 flavours: chocolate, vanilla and coffee, which are sold in gourmet shops in New York City

1976: First Haägen-Dazs shop opened in Brooklyn

1982: International distribution begins, starting in Canada, then expanding to countries including Hong Kong, Japan and Singapore

1986: Haägen-Dazs launches a special ice cream bar that is dedicated to Valentines Day Eve. Sorbet is introduced as well as...
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