Section 1: Company
Haägen-Dazs was first founded by Reuben Mattus and Rose Mattus in 1961 in New York. The first ever store was opened in Brooklyn and it only started with 3 basic flavors: •
In 1989, Europeans took over Haägen-Dazs, when the group Pillsbury was purchased by Grand Metropolitan. This was when Haägen-Dazs entered into the European markets and started to generate success and a brand name.
Since then, Haägen-Dazs started to become more creative and developed new flavors of ice cream to the customer providing high quality eating experiences, which led to Haägen-Dazs being a luxury high class dessert.
Haägen-Dazs now has franchises over 650 shops throughout 54 countries. •
North and South America (Brazil, Mexico, Jamaica, Panama etc) •
Europe (Austria, Belgium, France, Germany, Greece, Holland, Hungary etc) •
Asia (China, Guam, Hong Kong, India, Macau, Korea, Taiwan, Malaysia Etc) •
Africa (Morocco and South Africa)
Middle East (Egypt, Qatar, United Arab Emirates, Lebanon etc) In addition to ice cream, Haägen-Dazs also offers customers a variety of desserts including ice cream cakes, sorbet, frozen yogurt and gelato.
Haägen-Dazs’ ice cream is recognized as one of the very few commercial ice cream brands that does not use stabilizers such as guar gum, carrageenan and xanthan gum.
Haägen-Dazs has a super-premium brand image, in which it provides the public exceptional product and dessert eating experience like no other.
1961: Mattus creates Haägen-Dazs with only 3 flavours: chocolate, vanilla and coffee, which are sold in gourmet shops in New York City
1976: First Haägen-Dazs shop opened in Brooklyn
1982: International distribution begins, starting in Canada, then expanding to countries including Hong Kong, Japan and Singapore
1986: Haägen-Dazs launches a special ice cream bar that is dedicated to Valentines Day Eve. Sorbet is introduced as well as...
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