Case Problem 7.1
Workout plus is a health club that offers a full range of services to its clients. Recently, two others fitness club have opened up in a town, threatening workout’s solvency. While Workout is tops among serious fitness buffs, it has not attracted a wide spectrum of members, Shannon Hiller, owner and manager, has decided it’s time to face lift. She started the process by sponsoring a week long “ideathon” among all club members. Nonmembers who frequented an adjacent grocery store were also canvassed for suggestions. Their comments are provided below, along with the current facility layout.
* The cardio Machines fill up too fast on rainy days, then everything gets backed up. * I don’t feel like strutting through the gym from one end to another just to finish my workout. * How about quick 30 minutes workout routine for busy folks? * I like working out with my friends, but aerobics is not for me. What other group activities are group for cardio? * Separate the people who want to gab from the people who want to pump. * It’s so confusing with all those machines and weights. You need novice section that’s not so intimidating. * It’s hard to work yourself in when you come across the gym. I would like to see the machines I will be using to gauge my time. * Circuit training is for wimps. The next thing you know you ill be stopping and starting the music to tell us when to change machines. * We all seem to arrive at the popular machines at once, Can you space us out? * I would like for my kids to get some exercise too while I am working out. But I don’t want them to wandering all over the place to fine me. * This place is too crowded and disorganized, not fun anymore. * You have classes only at busy times, during the day gym is empty but you don’t...
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