Read full document

Gunners

  • By
  • Feb. 2, 2013
  • 1191 Words
  • 1 View
Page 1 of 9
Marketing Mix

Tata Nano

Company profile
 Mr. Ratan Tata is the chairman of the TATA Company
 The business operations of the Tata group - communications and information technology, engineering, materials, services, energy, consumer products and chemicals.
 The major companies-Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian Hotels and Tata Communications
 Tata group provides IT solutions and services to customers worldwide systems integration, hardware manufacturing and educational services.  Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07.

 It is the leader by commercial vehicles in each segment.  The company is the world's fifth M&HCV manufacturer, and the world's second largest medium and heavy bus manufacturer.
 Annual turnover of over Rs 108 billion.
 The company has manufacturing plants at Jamshedpur, Pune and Lucknow, Bangalore, Chennai, Noida, Uttaranchal & Singur, & has many more manufacturing & R&D units abroad.
 Focusing on new technologies and innovation to drive its business in India.

1

Marketing Mix

Tata Nano

Marketing Mix

1.

Product: Tata has a very wide range of products it has passenger cars, utility vehicles, Trucks, Commercial passenger Carriers and Defence Vehicles.

 Nano received media attention due to its targeted low price.  The Tata Nano is a rear-engine, fourpassenger ,city car built by Tata Motors,
 It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in New Delhi, India.
 From Singur to Pantnagar (Uttakrkhand)
 Aimed primarily at the Indian market.

2

Marketing Mix

2.

Tata Nano

Price: The prices of Tata motors are generally affordable acceptable by the general public at large. Tata always have something for the lower class people with Nano being their trump card. Giving discount every month and special...