Guinness 4 Ps + History ( Detyailed Assignment)
Guinness 4 ps + History (Detailed assignment)
* History of Guinness
* What is The Marketing Mix
* The 4ps of the Marketing Mix
* 4ps on Guinness
* Bibliography
* Acknowledgments
The history of Guinness
The history of Irish Guinness Stout began with Arthur Guinness who was born in Celbridge, County Kildare on the 17th of September 1725. Beer already ran in his family as his father is said to have brewed beer for the Archbishop's estate workers. Arthur had big ideas and dreamed of having a brewery under his own name in the big city. In 1759, he purchased a dormant brewery in Dublin with £100 that had been left to him from his godfather the Archbishop. In the 1770's, Arthur Guinness was brewing ale however he decided to try his hand at the new Porter, which resulted in more of a success than other Dublin brewers.
Before the close of the 19th century, the Guinness brewery was the largest in the world. By this time, Guinness was introduced into markets as far as America, Australia, the Far East and Africa, often with cooperation from local brewers, making the brand the global icon it is today.
The specific recipe of this world famous product is still a closely guarded secret. It is made from a combination of water, barley, malt, hops and yeast. Despite myths the water does not come from the River Liffey. It is from Lady's Well in the Wicklow Mountains.
In 1998, The Guinness Storehouse opened as a visitor attraction. It is now Ireland's leading site and welcomes over 750,000 visitors every year and has recently celebrated its three millionth visitor.
Guinness Draught is available as Guinness Original, Extra Cold, Extra Smooth and, most recently as Guinness Red. Made from the same raw ingredients as Guinness Draught, Guinness Red uses lightly roasted barley to create a substantial beer with a distinctive red colour.
The legacy that Arthur Guinness left behind was the most popular and well known stout in the world and it's most
* History of Guinness
* What is The Marketing Mix
* The 4ps of the Marketing Mix
* 4ps on Guinness
* Bibliography
* Acknowledgments
The history of Guinness
The history of Irish Guinness Stout began with Arthur Guinness who was born in Celbridge, County Kildare on the 17th of September 1725. Beer already ran in his family as his father is said to have brewed beer for the Archbishop's estate workers. Arthur had big ideas and dreamed of having a brewery under his own name in the big city. In 1759, he purchased a dormant brewery in Dublin with £100 that had been left to him from his godfather the Archbishop. In the 1770's, Arthur Guinness was brewing ale however he decided to try his hand at the new Porter, which resulted in more of a success than other Dublin brewers.
Before the close of the 19th century, the Guinness brewery was the largest in the world. By this time, Guinness was introduced into markets as far as America, Australia, the Far East and Africa, often with cooperation from local brewers, making the brand the global icon it is today.
The specific recipe of this world famous product is still a closely guarded secret. It is made from a combination of water, barley, malt, hops and yeast. Despite myths the water does not come from the River Liffey. It is from Lady's Well in the Wicklow Mountains.
In 1998, The Guinness Storehouse opened as a visitor attraction. It is now Ireland's leading site and welcomes over 750,000 visitors every year and has recently celebrated its three millionth visitor.
Guinness Draught is available as Guinness Original, Extra Cold, Extra Smooth and, most recently as Guinness Red. Made from the same raw ingredients as Guinness Draught, Guinness Red uses lightly roasted barley to create a substantial beer with a distinctive red colour.
The legacy that Arthur Guinness left behind was the most popular and well known stout in the world and it's most