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The marketing of McDonald

Nowadays, many people like to eat McDonald. McDonald is popular in fast food industry and it is successful for its own special business model. I will analyze the market mix and SWOT of McDonald to show that why McDonald is successful.
McDonald’s has its own business model and now I will analysis the 4Ps of the McDonald. The 4Ps are the promotion, place, price and product. The product of McDonald is that in the saturation stage and it experienced the maturity stage to the saturation. It needs to develop new product to keep its situation in the market and some products of it are falling down or maintaining a balance. The place of McDonald is always in the city centre and its location is convenient to go to for customers. The price of McDonald is lower cost and more choices for customers. And customers can just wait 3 to 5 minutes to have it. It is easy to take away compares to another food. The promotion of McDonald is advertising every year and does the special offer such as: Christmas meal or child meal. For example, in china when I go out on the weekends, I will be given out a voucher of McDonald and I think this is one of the levers to attract the attention of customers. It aims to family or children, because the weekends are the family day and for its lower cost to gain the customers. For its advertising on TV, in china it invited the famous star to do the show on TV. Lots of fans will buy it and try it for the star. Also, the postal of it showed delicious food on it and it looks good and promotes the appetite.
Moreover, I want to analysis the SWOT of McDonald. And SWOT means strength, weakness, opportunity and threat.
McDonald has a privilege to franchise, McDonald uses this franchise to carry out large-scale low-cost consumption. With the help of low-cost expend, McDonald can gain reasonable profit and does not involve the high capital risk. McDonald has settled up about thirty thousand franchise stores. These stores have a deep
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