Guerrilla Advertising

The field researcher will study about is advertising. Live in a communication world where filled with thousand of messages, it is important for a brand to be distinctive, original, convincing and permanent. This is also the reason why advertisement are so important for companies and consumer that advertisement can build up a brand recognition and brand loyalty. Advertising is a form of communication which links the brand to people or people to people as well. Advertising is the transportation of a commercial or ideological message from a person to another. It was a form of persuade which influence audience in purchasing or take action upon the products, ideals or services as in how the audience can benefit from products or consume to certain brand.   Advertising also can transform the ideas to a communication way whereby it can more effective to convince larger number of audiences to take actions. Advertising is also building the relationship between companies and consumers. Advertises use advertising to increased consumption of their product or service which first advertising will inform you what a product is like, where you can get it and how much it costs. Then later it is necessary to persuade the people to buy and attract new customer to buy. Advertising keep involves repetition of an image or product name so it can generate audience recognize their brand in deep. There are also some of others advertises which using advertising for political parties, interest groups, religious organizations and governmental agencies. This form of advertising is more likely to promote an item than a consumer product.
In the seventeenth century, first example of advertising appears in weekly newspaper in England. Advertisements were mostly about promoted books and newspapers which become increasingly affordable with advances in the printing press. In 1960s, advertising was transform into a modern approach in which creativity are using to produce unexpected messages that made... [continues]

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