Gu1 Marketing

Marketing(市场） the market mix of Barr's advantages and disadvantages in the area of international market.in the international marketing environment, Barr would unavoidable meet many unimaginable competitions, threatens and opportunities. (优)As a centurying company, it has many advantages in terms of marketing mix. For example, as an centuries-old company,it has already established its own product brand, compnay visualize and loyalty.which won a good reputation and a stable status in the public. And , Barr's manufacturing mainly focus on carbonated soft drinks which can derease the cost and expenses comparing to the competitors like Coco-Cola. moreover, Barr's market targets are very clear, for example, Orangina is aimed at adult consumers while the product Tizer's market target is aimed at 11-15 year olds. With the diversity of market target, Barr can cut down the risks when entering the internationa marketing.(劣)However, as a old company, Barr also meet many disadvantages in the area of market mix in the international market. For instance, from the illustration of Product Life Cycle,we can see, most Barr's products are already in the maturity phase,which means it will unavoidably fall into the decline phase and eventually abadoned by the market. And, simply products do not benefit to the Barr to deal with the different customers, although owning defferent product lines. Such a situation would mare or less bring risks and presure to Barr. In addition, it must be taken much more investment and high cost to competiting against such a large international market. Further more, the subsidiary company overseas,owns more rights which in reverse increased the resks to Barr to maintain its own brands.
What relevants does the A G Barr connect to the external environment ?
It has a tightly relationship between Barr and the external environment. For example, the natural environment such as raw materials, politicals like government intervention, economic such as inflation,