Gtl-Business Plan

Gym – Tan – Laundry
5000 Shelbyville Road
St. Matthews, KY. 40207
502.555.1234
502.555.1235
[e-mail]

Table of Contents

Vision & Mission Statement………………………………………………………………1
Business and Industry Profile…………………………………………………………..…2
Business Strategy……………………………………………………………………….…3
Market Strategy……………………………………………………………………………5
Services Feasibility…………………………………………………………………..……7
Competitor Analysis………………………………………………………………………9
Financial Feasibility Analysis……………………………………………………….…...10
Appendix A………………………………………………………………………………12

I. Company Summary

Gym – Tan – Laundry (GTL)

5000 Shelbyville Road
St. Matthews, KY 40207

Founding Entrepreneurs: James Koller, Ted Dilger, and Jeff Olszweski
Chief Executive Officer: Jeff Olszweski
Chief Operations Officer: Ted Dilger
Chief Financial Officer: James Koller

Summary of Business:

Gym – Tan – Laundry (GTL) will provide a centralized location where individuals can exercise, tan, and complete their laundry all under one roof. GTL will focus on superior service, convenience, and empowerment of their employees to create an atmosphere that is desirable for both the clients and employees. The first location will be located in the thriving shopping district of St. Matthews, KY. Upon a successful first two years, the second location will be located in the upscale neighborhood, The Highlands off of Bardstown Road. We feel these two locations will create the best opportunities for steady revenue growth and expansion of our brand.

GTL is a partnership formed by cofounders James Koller, Ted Dilger, and Jeff Olszweski. Each member brings a level of expertise that will be hard for another fitness center to match. Specifically, the cofounders have expertise in business startups, accounting, finance, management and marketing.

Creation of the Business Idea:

There are many fitness centers in the Metro Louisville area but few offer tanning options. We will offer a centralized location for