Gtl-Business Plan

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Gym – Tan – Laundry
5000 Shelbyville Road
St. Matthews, KY. 40207
502.555.1234
502.555.1235
GTL@yahoo.com

Table of Contents

Vision & Mission Statement………………………………………………………………1 Business and Industry Profile…………………………………………………………..…2 Business Strategy……………………………………………………………………….…3 Market Strategy……………………………………………………………………………5 Services Feasibility…………………………………………………………………..……7 Competitor Analysis………………………………………………………………………9 Financial Feasibility Analysis……………………………………………………….…...10 Appendix A………………………………………………………………………………12

I. Company Summary

Gym – Tan – Laundry (GTL)

5000 Shelbyville Road
St. Matthews, KY 40207

Founding Entrepreneurs: James Koller, Ted Dilger, and Jeff Olszweski Chief Executive Officer: Jeff Olszweski
Chief Operations Officer: Ted Dilger
Chief Financial Officer: James Koller

Summary of Business:

Gym – Tan – Laundry (GTL) will provide a centralized location where individuals can exercise, tan, and complete their laundry all under one roof. GTL will focus on superior service, convenience, and empowerment of their employees to create an atmosphere that is desirable for both the clients and employees. The first location will be located in the thriving shopping district of St. Matthews, KY. Upon a successful first two years, the second location will be located in the upscale neighborhood, The Highlands off of Bardstown Road. We feel these two locations will create the best opportunities for steady revenue growth and expansion of our brand.

GTL is a partnership formed by cofounders James Koller, Ted Dilger, and Jeff Olszweski. Each member brings a level of expertise that will be hard for another fitness center to match. Specifically, the cofounders have expertise in business startups, accounting, finance, management and marketing.

Creation of the Business Idea:

There are many fitness centers in the Metro Louisville area but few offer tanning options. We will offer a centralized location for exercise, tanning, and that ever time consuming laundry. Our pricing structure allows either an unlimited or an a la carte option, such as gym only. This will allow clients to customize services for their personal needs. The unlimited top tier option will allow the client to drop off their laundry, proceed to workout and/or tan, come in the next day, and have professionally cleaned clothes. This vision of GTL will enable individuals to realize significant time saving opportunities.

II. Business and Industry Profile
A. Industry Analysis
1. Industry background and overview
* The US fitness centers industry includes about 22,000 companies and nonprofits in the US that operate about 30,000 fitness and recreation centers with combined annual revenue of around $22 billion. Major companies include Curves, Life Time Fitness, Spectrum Club, and Town Sports International, operator of the Sports Club brand. About 2,600 centers are operated by YMCAs and another 2,500 by community centers. The industry is fragmented: the 50 largest companies account for about 30 percent of revenue, and only a few dozen companies own more than 10 centers. (U.S. Bureau of Labor Statistics) 2. Significant Trends

* Demand is partly linked to income levels and partly to market demographics. The profitability of individual companies depends on good marketing. Large companies have economies of scale in advertising and buying equipment. Small companies can compete effectively if they have favorable locations. (Firstresearch.com) 3. Growth Rate

* Even in the midst of the economic downturn, the industry has maintained steady growth, with membership rates growing consistently and profit remaining solid. Demand for gyms and health and fitness clubs will continue to rise over the next five years, as the general public becomes more health-conscious and the aging population places a greater emphasis on staying fit.(ibisworld.com) Industry statistics state a growth rate of 0.9%...
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