Logistics involves the flow of information and material throughout an organisation. It includes everything from the movement of a product or from services that needs to be rendered through to the management of incoming material, production, the storing of finished goods, its delivery to customer and after sales service. Pollet, (1998).
In recent year due to market globalisation and technology advancement, inventory management, packaging, manufacturing and customer services have been included in logistics operation thereby making logistics a yardstick in measuring the performance of a business.
GSI Commerce, Inc. is a provider of e-commerce and interactive marketing services to businesses that sell products directly to consumers (b2c). The Company operates in three business segments: e-commerce services, interactive marketing services and consumer engagement. Within these segments, it provides services to more than 500 retailers and brands, including 7 for all Mankind, Aeropostale, American Eagle Outfitters, Avis, Bath & Body Works, British Airways, Calvin Klein, Christopher & Banks, Cole Haan, Dell, Dick’s Sporting Goods, Estee Lauder, Expedia, HP, Major League Baseball, the NFL, Philips, Publishers Clearing House, RalphLauren.com, Sports Authority, The TJX Companies, Tory Burch, Toys R Us, Tumi, Warnaco and the Washington Post Newspapers, Inc. (Gsi Commerce, 2010).
E- Commerce: Gsi commerce renders an e- commerce service in three components which comprises of the technology, fulfilment and customers service/call centre.
Technology-This platform designs a web store where the consumers can process their online purchasing and a multichannel store to help them shop where and when they want. This helps the clients (b2c companies) in growing their e-commerce business and also afford the consumer the opportunity of a convenient online purchase.
Transportation: Gsi offers transportation services through over 700 third party... [continues]
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(2010, 12). Gsi Commerce. StudyMode.com. Retrieved 12, 2010, from http://www.studymode.com/essays/Gsi-Commerce-524288.html
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