Grupo Barcelo

Topics: Tour operator, Hotel chains, Hotel Pages: 6 (1161 words) Published: December 28, 2012
Grupo Barceló


Grupo Barceló was established in 1931 by Simón Barceló. By that time Grupo Barceló was mainly focused on the transport of people and goods located in the Majorcan town of Felanitx (Spain). Grupo Barceló has grown with three generations who have turned the company into one of the most important tourism corporations in Spain and the world.

Throughout nearly 81 years the company focused its activity on the world of tourism. Although nowadays the group’s two main business areas are hotels and travel (retailer and receptive tour operator), the Majorcan group has always characterized for being a pioneer, for taking advantage of market opportunities, and for diversifying its business, having profitability as an objective.

Regarding business figures, it can be seen in the following diagrams that there has been an increase both in turnover and in profit, with a cash-flow in 1999 of 12,971 million pesetas:

These results, together with the growing investments carried out during the same time period, clearly prove that Grupo Barcelo is a company in constant expansion.

Since its founding, the group Barceló has been a family company controlled by several generations of the Barcelo. The head of the chart is as follows:

Board of Directors
Francisca Barcelo Vadell,
Simon Pedro Barceló Vadell,
Simón Barceló Tous
Guillermo Barceló Tous

Simón Barceló Tous and Simón Pedro Barceló Vadell.

Its hotel and travel divisions operate more than 160 hotels in 17 countries and 365 travel agencies in 22 countries. These figures put the company as the third hotel chain in Spain, the leading Spanish hotel chain in the USA and the UK, and the 26th worldwide.  

The company, which in 2007 was awarded the Prince Felipe Business Excellence Award in the category of Business Competitiveness-Big Business, employs at present over 26,000 staff.  
Although its origins must be traced back to sun and beach holidays, Barceló Group, through its hotel division Barceló Hotels & Resorts, has shown a strong commitment to city tourism over the last years until getting at present a well-balanced portfolio, with a 58% of leisure hotels and a 42% of city hotels.  

Another generational change was taken to adapt to the latest market trends, which has put the Majorcan Group in the high segment of the market. 9 out of 10 of its hotels are 4 and 5 star, and 2 out of 3 hotels are newly built or have been recently refurbished.

Milestones throughout the company life:

1931: Simón Barceló establishes the transport company Autocares Barceló in Felanitx (Majorca).  
1954: The Company introduces for the first time in the travel agency sector.

1962: The Barceló family acquires the Hotel Latino in Majorca, which will become the first hotel of Barceló Hotels & Resorts.  
1964: Barceló Travel Division is established
1965: The Company establishes the Pueblo hotels a new style of hotel specially thought for families.

1970: Opening of the Barceló Pueblo Benidorm, the first hotel on the Iberian Peninsula.  
1981: Acquisition of the tour operator Turavia.

1985: Barceló Hotels & Resorts international expansion starts.

1990: entrance in Central America with the opening in Costa Rica of the Barceló San José Palacio hotel.  1995: Opening of Barceló Sants (Barcelona), which allows Barceló Hotels & Resorts to go into the city hotels business

1998: Setting up of the patrimonial society Grubarges shared by Barceló Group, Grucycsa (FCC group) and Resinar (BBVA).

2000: Barceló Group strengthens its position in the international issue market becoming First Choice’s main shareholder, in exchange for Barceló Travel Division to become part of the British tour operator.

2002: Barceló Group acquires the American hotel operator Crestline Capital.

2007: Barceló Group is awarded the Prince Felipe Business Excellence Award.

2011: Barceló Group celebrates its 80th anniversary. It receives the...
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