Growth of a Hotel Chain Via Globalization
Growth of a Hotel Chain via Globalization
Kempinski Hotels S.A.
Subject: Introduction to Hospitality
Group: PGDO
Students: Valentina Domenyuk (dova030690)
Jelena Hrulova (hrje250583)
Ryan Lin (litz080588)
Cindy Pai (pape310888)
Eddie Yang (yach110882)
Word count: 6540
Lecturer: H. Bayne
Table of Content Introduction 3 History 3 Management Board 6 Brand Philosophy 7 Corporate Social Responsibility 7 Kempinski's goal 8 Awards 9 Different Kempinski’s logos 10 Notable properties 11 Related Industry 14 Luxury residence units for rent 14 Luxury residences for sale 14 Segmentation 16 Recent Business Activities 19 Kempinski business model 19 Kempinski as a member of Global Hotel Alliance 20 Kempinski DNA 23 Implementation of Infor10 Corporate Performance Management 25 Partners 26 Competitors 29 Latest news articles 30 Kempinski to open 5 new GCC hotels by 2012 30 Kempinski Hotels to Manage a New Five-star Resort Hotel in Southern Russia 31 Kempinski: the Best Brand of 2011 31 Advertising examples 33 Bibliography 35
Introduction
Kempinski, Europe's oldest luxury hotel management company, has a diverse and international portfolio. Kempinski Hotels S.A. is an independent Swiss delisted joint-stock company. It is involved in a number of luxury hotel and hospitality related businesses, including conference, catering and hotel supplies. And Kempinski was among the first to enter the developing market of fully serviced residences during the 1990s.
Kempinski Hotels now owns and runs an international portfolio of 68 hotels. A further 39 hotels are either under final development or construction in Europe, the Middle East, Africa, Asia.
Kempinski is also a Member of the Global Hotel Alliance.
History
The company we know today as Kempinski Hotels' began in 1897 under the name Hotelbetriebs-Aktiengesellschaft in Berlin. At the turn of the century, the first grand hotels were built in Germany's largest
Kempinski Hotels S.A.
Subject: Introduction to Hospitality
Group: PGDO
Students: Valentina Domenyuk (dova030690)
Jelena Hrulova (hrje250583)
Ryan Lin (litz080588)
Cindy Pai (pape310888)
Eddie Yang (yach110882)
Word count: 6540
Lecturer: H. Bayne
Table of Content Introduction 3 History 3 Management Board 6 Brand Philosophy 7 Corporate Social Responsibility 7 Kempinski's goal 8 Awards 9 Different Kempinski’s logos 10 Notable properties 11 Related Industry 14 Luxury residence units for rent 14 Luxury residences for sale 14 Segmentation 16 Recent Business Activities 19 Kempinski business model 19 Kempinski as a member of Global Hotel Alliance 20 Kempinski DNA 23 Implementation of Infor10 Corporate Performance Management 25 Partners 26 Competitors 29 Latest news articles 30 Kempinski to open 5 new GCC hotels by 2012 30 Kempinski Hotels to Manage a New Five-star Resort Hotel in Southern Russia 31 Kempinski: the Best Brand of 2011 31 Advertising examples 33 Bibliography 35
Introduction
Kempinski, Europe's oldest luxury hotel management company, has a diverse and international portfolio. Kempinski Hotels S.A. is an independent Swiss delisted joint-stock company. It is involved in a number of luxury hotel and hospitality related businesses, including conference, catering and hotel supplies. And Kempinski was among the first to enter the developing market of fully serviced residences during the 1990s.
Kempinski Hotels now owns and runs an international portfolio of 68 hotels. A further 39 hotels are either under final development or construction in Europe, the Middle East, Africa, Asia.
Kempinski is also a Member of the Global Hotel Alliance.
History
The company we know today as Kempinski Hotels' began in 1897 under the name Hotelbetriebs-Aktiengesellschaft in Berlin. At the turn of the century, the first grand hotels were built in Germany's largest
Bibliography: BDO Deutsche Warwntreuhand. (2011). Kempinski Aktiengesellschaft. Berlin: Unternehmens-Register. EHOTELIER.COM PTY LIMITED. (2011, February 17). Kempinski is Best Brand of 2011. Retrieved November 20, 2011, from Ehotelier.com: http://ehotelier.com/hospitality-news/item.php?id=D20364_0_11_0_M Hoovers, A D&B company Hotels of the World. (n.d.). Kempinski. Retrieved November 5, 2011, from Hotels of the World: http://www.hotelsoftheworld.com/world/kempinski/kempinski-group.htm Hotels of the world Infor. (2011). www.infor.com. Retrieved nov 06, 2011, from http://www.infor.com/content/casestudies/kempinski-hotels.pdf/: costumer profile Kempinski Hotels S Kempinski Hotels S.A. (n.d.). Kempinski AG Management Board. Retrieved November 10, 2011, from Kempinski Hotels: http://www.kempinski.com/en/About%20Kempinski/Pages/ManagementBoard.aspx Kempinski Hotels S.A Kempinski S.A. (n.d.). About Kempinski. Retrieved November 10, 2011, from Kempinski Hotels: http://www.kempinski.com/en/About%20Kempinski/Pages/AboutKempinski.aspx Kempinski S.A TradeArabia News Service. (2011, April 11). Kempinski to open 5 new GCC hotels by 2012. Retrieved November 20, 2011, from Trade Arabia Business News Information: http://www.tradearabia.com/news/TTN_196722.html University of St