Growth Hacking - How to Market Your Way to One Million Users and Beyond
MKT4628 E-Marketing
SID: 52574588
Topic: Growth Hacking - How to Market Your Way to One Million Users and Beyond
Speaker: Mr. Simon NEWSTEAD (Co-founding CEO of Frenzoo)
Comment:
I do learn a lot after attending the guest talk by Mr. Simon Newstead, the founder of Frenzoo. Firstly, I learn that create value to customers and allow exchange values are the keys for an e-marketing business to be successful. When Mr. Simon talked about the business of 3D chat, I thought it was successful as I think it’s very creative and innovative. However, it surprised me that it was fail because it didn’t offer value to users. This example can clearly prove that create value is an important factor in e-marketing.
Secondly, Mr. Simon talked about the design and development stage and I was inspired by the maximization of IRL word of mouth. I have never thought of people will look at others’ phone in the MTR which Mr. Simon pointed out that putting the brand name on top of the app is a kind of sharing which did through offline. I think this idea is very smart and caring as it has consider those people who will feel wired to ask a stranger what the game is he/she playing. In my opinion, this offline word of mouth can as effective as online promotion as we can observed that HK people is becoming more addicted into playing games during travelling no matter in MTR or bus which will attract nearby passengers’ attention and thus try to download and play as well. The use of IRL word of mouth can definitely maximize the use of social media and thus increase its market segment.
On the other hand, I appreciate the AB testing shared by Mr. Simon. I do think running a test to find out the best way is useful. AB testing is just like doing a marketing research, we need to set a hypothesis first and then test the hypothesis through various ways such as experiments and questionnaires to find out whether the hypothesis is true or false and this is an essential step. By doing AB testing can
SID: 52574588
Topic: Growth Hacking - How to Market Your Way to One Million Users and Beyond
Speaker: Mr. Simon NEWSTEAD (Co-founding CEO of Frenzoo)
Comment:
I do learn a lot after attending the guest talk by Mr. Simon Newstead, the founder of Frenzoo. Firstly, I learn that create value to customers and allow exchange values are the keys for an e-marketing business to be successful. When Mr. Simon talked about the business of 3D chat, I thought it was successful as I think it’s very creative and innovative. However, it surprised me that it was fail because it didn’t offer value to users. This example can clearly prove that create value is an important factor in e-marketing.
Secondly, Mr. Simon talked about the design and development stage and I was inspired by the maximization of IRL word of mouth. I have never thought of people will look at others’ phone in the MTR which Mr. Simon pointed out that putting the brand name on top of the app is a kind of sharing which did through offline. I think this idea is very smart and caring as it has consider those people who will feel wired to ask a stranger what the game is he/she playing. In my opinion, this offline word of mouth can as effective as online promotion as we can observed that HK people is becoming more addicted into playing games during travelling no matter in MTR or bus which will attract nearby passengers’ attention and thus try to download and play as well. The use of IRL word of mouth can definitely maximize the use of social media and thus increase its market segment.
On the other hand, I appreciate the AB testing shared by Mr. Simon. I do think running a test to find out the best way is useful. AB testing is just like doing a marketing research, we need to set a hypothesis first and then test the hypothesis through various ways such as experiments and questionnaires to find out whether the hypothesis is true or false and this is an essential step. By doing AB testing can