“Growth and Development of Electronic Media in Pakistan: How it can Enhance National Cohesion and Integration?” .
The growth of electronic media over past few decades is very rapid in Pakistan. The media can impact public opinion in a significant manner. In Pakistan the national integration and cohesion, is indeed a serious issue, which needs to be analyzed. The media’s extraordinary growth can impact this problem. The media is being considered as a fourth pillar of the state. The television is the most favoured medium of communication with a large number of viewer ship with significant results. The national cohesion and integration demonstrate fault lines that threaten very existence of the state. 2 Influence of electronic media
In the last 50 years the media influence has grown significantly with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, travelling and anything else that we have to do. “What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do base on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of.” We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. .
The electronic media has touched every sphere of the human aspect. In the present times, information and technology are interwoven with the society’s economic progress. The evolution of...
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