Groupon Analysis
1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available, the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems definition Quantitive research Research design Qualitative research Questionnaire online survey
Sampling
Fieldwork
Data analysis
Managerial implications
Figure
: the stages of customers evaluation research
Normally the starting point of any research process is the research problem and research objectives. The next stage is to design plans of getting information of both quantitive and qualitative figures. Then the the objectives transform in to questionnaire. In the survey both quantitive and qualitative questions are used. Multiple choices with scale measure is used on the other hand question with open answers are use to identify the quantitive problems. Information to be obtained should be determined prior to the building of questionnaire. Table 1 shows how information is to be collected. Each variable have 5 question to determine. Variables Reliability! Who to ask Customer! What to get How is the customer valuation of groupon companies’s reliability ! How is the customer valuation of groupon companies’s responsibility!! How is the customer valuation of groupon companies’s assurance! How is the customer valuation of groupon companies’s empathy! ! How is the customer valuation of groupon companies’s tangibles!
Responsibility
Customer
Assurance
Customer
Empathy!
Customer!
Tangibles
Customer!
The next step after questionnaires were designed and sampled, fieldwork was executed that involved the completion and return of questionnaire. Data analysis can start after the returned questionnaire were checked. Finally, the research process ends with the most important part that is the managerial implications. 2. Quantitative study The purpose of the quantitative study is to identify
Sampling
Fieldwork
Data analysis
Managerial implications
Figure
: the stages of customers evaluation research
Normally the starting point of any research process is the research problem and research objectives. The next stage is to design plans of getting information of both quantitive and qualitative figures. Then the the objectives transform in to questionnaire. In the survey both quantitive and qualitative questions are used. Multiple choices with scale measure is used on the other hand question with open answers are use to identify the quantitive problems. Information to be obtained should be determined prior to the building of questionnaire. Table 1 shows how information is to be collected. Each variable have 5 question to determine. Variables Reliability! Who to ask Customer! What to get How is the customer valuation of groupon companies’s reliability ! How is the customer valuation of groupon companies’s responsibility!! How is the customer valuation of groupon companies’s assurance! How is the customer valuation of groupon companies’s empathy! ! How is the customer valuation of groupon companies’s tangibles!
Responsibility
Customer
Assurance
Customer
Empathy!
Customer!
Tangibles
Customer!
The next step after questionnaires were designed and sampled, fieldwork was executed that involved the completion and return of questionnaire. Data analysis can start after the returned questionnaire were checked. Finally, the research process ends with the most important part that is the managerial implications. 2. Quantitative study The purpose of the quantitative study is to identify