Grey Goose and Bacardi

Topics: Bacardi, Grey Goose, Rum Pages: 9 (2614 words) Published: April 15, 2013
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Its brand portfolio comprises more than 200 brands and labels, including the eponymous Bacardi rum.[1] Founded on 4 February 1862, and family-owned for the past seven generations, Bacardi now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents, with sales in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.[2] The company sells in excess of 200 million bottles per year in nearly 100 countries.[3] The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006. Bacardi Limited is headquartered in Hamilton, Bermuda and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardí. The continued global role out of its Grey Goose vodka brand, as well as the Bombay Sapphire gin brand positive performance, seem to be the main factors for recent growth.

Bacardi has made several acquisitions to diversify away from the Bacardi rum brand: In 1992 acquired Martini & Rossi, the famous Italian producer of Martini vermouth and sparkling wines; In 1998 acquired Dewar's scotch and Bombay Sapphire gin for $2 billion; In 2001 acquired the Cazadores tequila brand; in 2004 purchased Grey Goose, a French made vodka, from Sidney Frank for $2 billion; In 2006 purchased New Zealand vodka brand 42 Below.

Other associated brands include the U.S. version of Havana Club, Drambuie Scotch whisky liqueur, Disaronno Amaretto, Eristoff vodka and B&B and Bénédictine liqueurs.

Human Resource
Bacardi views staff as the cornerstone for sustainable development in foreign countries. The Company firmly establishes the philosophy that talent resources are the No.1 resource and sets maximizing corporate value and promoting staff comprehensive development as the goal, coordinately advance staff development and corporate development. The Company constantly improves the mechanism of recruiting, training, utilizing, and attracting talented personnel. The Company broadens the channel to accelerate the growth of talents and actively explores effective ways on human resources development and management, cultivating a sound environment that various kinds of talents can stand out and fully display his capability, and realizing efficient development of human resources.

Staff Training 
Bacardi adheres to the principle of putting people first and focusing on common development of corporate and staff, integrating the enterprise development strategy and employee career development planning closely, the staff training and development into enterprise development planning forward, strengthening overall coordination of employee training, so as to add value to human capital.  Training management system is constantly perfected , gradually formed a management system with overall planning and clear division of labor, an operation mechanism with orderly regulation and high efficiency, and an incentive and restriction mechanism integrated selecting, cultivating and appointing, Training backup system is gradually strengthened, training funds is ensured. Network, faculty, textbooks and other basic constructions have met the training demand. Preliminary built up remote education system .Training expense specialized on staff training is higher than social average level. By 2011, Bacardi remote training system has built up more than 600 courses. The fields covered professional attainment, basic management, major technology, technical operation, internationalization. And broadcasting courses such as management and technology, and actively exploring about online training course e combination of face-to-face training mode. 

Bacardi in China, headquarter in Shanghai.
Recruit employees of local people.
Campus Recruitment.
Students who are major in: Sales or marketing,...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Grey Goose Essay
  • Goose Research Paper
  • Grey Goose and Brand Loyalty Essay
  • Grey Essay
  • Grey Essay
  • Rum and Bacardi Essay
  • Canada Goose Essay
  • Canada Goose Essay

Become a StudyMode Member

Sign Up - It's Free