Grey Goose

Only available on StudyMode
  • Topic: Golf, Sidney Frank, Golf course
  • Pages : 3 (1231 words )
  • Download(s) : 1267
  • Published : November 14, 2007
Open Document
Text Preview
Grey Goose
France's Grey Goose Vodka is owned by the Sidney Frank Importing Co which was founded in 1972. Owner and founder of the company, Sidney Frank, wanted to turn imported brands into National brands. He has been quite successful as other liquors, like Jagermeister and Hudson's Bay Scotch, which are both widely known and consumed often in the United States. As his success continued to grow, the quantity of his employees did so proportionally. The Sidney Frank Importing Co. now employs about twenty-five sales representatives, and twenty-seven brokers which are in constant communication with the headquarters in New York. Thirty-five full-time employees work at headquarters in the advertising, marketing, and financing departments. (Company Background np) Sidney Frank gained control of Grey Goose in 1997, and in 1998, it was awarded a Platinum Medal in the World Spirits Championships because it was an "elegant vodka in a beautiful bottle." Sidney Frank decided to organize some Grey Goose tastings and promotions in unsystematic locations in the United States to let Americans taste the self-proclaimed "World's Greatest Vodka." All this was possible because of the help of All State Promotions.(Company Background np) All State Promotions, is the promotion company that Sidney Frank uses to promote his products. All State has exclusive promotion techniques for Sidney Frank products. These two companies have become so tightly connected that All State has six employees at the Sidney Frank headquarters and full-time supervisors dedicated to the company. One of the tactics that All State uses to promote Grey Goose is placing displaying the product in magazines. (Company Background np) The first thing that pops about the advertisement is the red, blue, and clear bottle, because it is the only color in the advertisement, the viewers eyes are drawn to it. The promoters did this to get the viewer to look at it so they see the elegance and beauty the bottle has...
tracking img