1.0 Introduction 1.1 Background of assignment 1.2 Background of country 1.3 Objectives of assignment 2.0 Background research of country 2.1 History 2.2 Geography 2.3 Education 2.4 Language 2.5 Structure 2.6 Economic 2.7 Politics 3.0 Assessment of the culture of the country 3.1 Hierarchical / High Power Distance 3.2 Collectivistic / Collectivism 3.3 Harmony / Femininity 3.4 Long-term Orientation 3.5 Relationship-Based / High Uncertainty Avoidance 4.0 Recommendations 4.1 Negotiations 4.2 Organisation culture/Decision-making 4.3 Communication 4.4 Conflict management 4.5 Marketing 4.6 Rewards/motivational issues 5.0 Conclusion Bibliography Appendix A: Overall map Appendix B: Detailed map of Grenada Page 3 3 3 3 4 4 6 7 8 9 10 11 12 12 13 14 15 16 17 17 18 19 20 21 22 23 24 28 29
1.1 Background of assignment
The background of the assignment aims to create awareness towards the assigned country’s cultural background, and also to provide advice on how to do business in that country using the appropriate cultural profiling. The objectives of this assignment would be to do a full background research of the country to understand the various structures, by using the different determinants of culture. Secondly, it would be to provide a good analytical assessment of the culture of the country, using different frameworks and models, from the research information gathered. Lastly, to give appropriate recommendations on ways to work with the culture of the country, like negotiations, organisation culture and etc.
1.2 Background of country
The assigned country given to us was Grenada. It is a small island located between the Caribbean Sea and Atlantic Ocean. It has a population of about 108 000 people, with English as the official language, despite the mixture of different ethnics group living together. Grenada was once ruled by the British and French for a period of time, but has gained independence since 1974 and been following the Westminsterstyle of governing. The country’s economy is mainly driven by 2 industries, namely the agricultural and tourism industries. Despite high unemployment rate and poverty levels, ownership of houses and lands among household are increasing. Grenada was also hit with natural disasters twice in 2 years, crippling their economy and life drastically. It is now recovering from the disasters with help from other countries to rebuild it back.
1.3 Objectives of assignment
The aim is to achieve a comprehensive understanding and knowledge of the culture on Grenada. Subsequently, it is to improve on teamwork and coordination through contribution and working together on that assignment. Lastly, to enhance on the analytical and assessment skills by appropriately apply the different models and frameworks.
2.0 Background research of country
According to the history of Grenada, the first inhabitants were the Arawak people from the West Indies, but were overtaken by Carib Indians during 700 A.D. Columbus discovered Grenada in 1498 while on his third voyage to the new world. The Caribs fought hard to remain un-colonized for more than 100 years after it has been discovered. The English had unsuccessfully attempt for settlement, but the French were the first to colonize the island in 1650. They ruled Grenada till 1783 where the Treaty of Paris restored Grenada back to Britain. With the establishment of agriculture, African slaves were brought in but were abolished by 1834. (Background Note: Grenada, 2011 & Timeline: Grenada, 2011)
Grenada became independent on February 7, 1974 with Eric Gairy as the first Prime Minister. In 1979, Gairy was overthrown in a coup by Maurice Bishop and his followers in the New Jewel Movement (NJM). They had set up the People’s Revolutionary Government (PRG) with the mission to revolutionise Grenada into a Marxist-Leninist government, focusing on the welfare of the people and to establish close ties with Cuba. (Timeline:...
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