Greenhouse Gas and Starbucks
Marketing Research
Planned Projects, Goals and Objectives Starbucks is now starting there two new major projects which are the “Our Next 40 Years Begins Now” and “Explore Green Store”. The project, “Our Next 40 Years Begins Now”, started on March 8, 2011 marked its 40th anniversary, and as part of their celebration they had introduced their new logo.
“As you start to see it out in the world, I hope you’ll start to appreciate the simplicity and elegance of the new design. I like the new mark because I feel that we’ve unleashed the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. I hope that unleashing that energy – that mojo – will keep us (and you) inspired for the next 40 years.”, posted by Thomas P., interactive content manager of Starbucks, in there site due to the reactions of some of the customers who had negative remarks to the new logo of the store. As the company had publicized it would take time for the new signage of the local stores here to be changed since there are 16,500 stores worldwide. Howard S. the Starbucks chairman, president and chief executive officer also gave its statement on the renewal of the signage of the store as they celebrate the 40 years of the business. He quoted, “Throughout the last four decades, the Siren has been there through it all. And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth. “As we look forward to Starbucks next chapter, we see a world in which we are a vital part of over 16,000 neighborhoods around the world, in more than 50 countries, forming connections with millions of customers every day in our stores, in grocery aisles, at home and at work. Starbucks will continue to offer the highest-quality coffee, but we will offer other products as well –
Planned Projects, Goals and Objectives Starbucks is now starting there two new major projects which are the “Our Next 40 Years Begins Now” and “Explore Green Store”. The project, “Our Next 40 Years Begins Now”, started on March 8, 2011 marked its 40th anniversary, and as part of their celebration they had introduced their new logo.
“As you start to see it out in the world, I hope you’ll start to appreciate the simplicity and elegance of the new design. I like the new mark because I feel that we’ve unleashed the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. I hope that unleashing that energy – that mojo – will keep us (and you) inspired for the next 40 years.”, posted by Thomas P., interactive content manager of Starbucks, in there site due to the reactions of some of the customers who had negative remarks to the new logo of the store. As the company had publicized it would take time for the new signage of the local stores here to be changed since there are 16,500 stores worldwide. Howard S. the Starbucks chairman, president and chief executive officer also gave its statement on the renewal of the signage of the store as they celebrate the 40 years of the business. He quoted, “Throughout the last four decades, the Siren has been there through it all. And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth. “As we look forward to Starbucks next chapter, we see a world in which we are a vital part of over 16,000 neighborhoods around the world, in more than 50 countries, forming connections with millions of customers every day in our stores, in grocery aisles, at home and at work. Starbucks will continue to offer the highest-quality coffee, but we will offer other products as well –