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Green Recruitment

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Are Recruiters Taking Mobile Recruitment Seriously Enough?

When I launched the first Social Media in Recruitment Conference back in July 2009 “Mobile” was still very much in its infancy in terms of recruitment. The iPhone had only been around for two years (it launched on the 29th June 2007) and the iPad didn’t even exist (it was only launched on the 3rd April 2010). Today, there are more 700,000 active apps available for the iPhone and more than 50 million iPads were sold in the first 2 years. With sales of Smartphones and Tablet devices still accelerating, more and more people are expecting to do everything on their mobile device as they would on their desktop and laptop. And that of course includes an increasing trend to search and apply for a job. But are Recruiters keeping up to date with that trend by ensuring that at the very least they have mobile-enabled website? In other words are they treating mobile seriously enough? Early Adopters

Job boards were the early adopters of Online Recruitment so it is worth noting what they are doing in relation to mobile. As you would expect, forward-thinking job boards are offering mobile-enabled websites and some are offering both mobile websites and mobile recruiting apps. And the reason they are doing this is because they monitor their traffic levels, and in some cases more than 20% of their traffic comes from a mobile device (and this figure is growing all the time.) So for example, if a job board had 500,000 visitors a month, and they hadn’t introduced a mobile-enabled website, that could mean that potentially 20% of their visitors (100,000) may not have a great user experience on their mobile device. Worse than that, they may never return again based on that experience. Corporate Recruiters and Recruitment Agencies

So what about Corporate Recruiters and Recruitment Agencies? Assuming that their traffic levels are not in the same league as the job boards (a modest 5,000 visits per month and no mobile-enabled...