When I launched the first Social Media in Recruitment Conference back in July 2009 “Mobile” was still very much in its infancy in terms of recruitment. The iPhone had only been around for two years (it launched on the 29th June 2007) and the iPad didn’t even exist (it was only launched on the 3rd April 2010). Today, there are more 700,000 active apps available for the iPhone and more than 50 million iPads were sold in the first 2 years. With sales of Smartphones and Tablet devices still accelerating, more and more people are expecting to do everything on their mobile device as they would on their desktop and laptop. And that of course includes an increasing trend to search and apply for a job. But are Recruiters keeping up to date with that trend by ensuring that at the very least they have mobile-enabled website? In other words are they treating mobile seriously enough? Early Adopters
Job boards were the early adopters of Online Recruitment so it is worth noting what they are doing in relation to mobile. As you would expect, forward-thinking job boards are offering mobile-enabled websites and some are offering both mobile websites and mobile recruiting apps. And the reason they are doing this is because they monitor their traffic levels, and in some cases more than 20% of their traffic comes from a mobile device (and this figure is growing all the time.) So for example, if a job board had 500,000 visitors a month, and they hadn’t introduced a mobile-enabled website, that could mean that potentially 20% of their visitors (100,000) may not have a great user experience on their mobile device. Worse than that, they may never return again based on that experience. Corporate Recruiters and Recruitment Agencies
So what about Corporate Recruiters and Recruitment Agencies? Assuming that their traffic levels are not in the same league as the job boards (a modest 5,000 visits per month and no mobile-enabled website) then with an estimated 20% mobile visitors per month they could potentially be offering a poor user experience to 1,000 people! Can you imagine an online retailer allowing 20% of their website visitors to have a bad user experience and risk losing out on potential sales? Of course not, so why isn’t there the same attitude in recruitment? After all, Recruiters are trying to “sell” their vacancies through their website. If only every visitor had the opportunity to see them! Find Out More About Mobile Recruitment
If you want to find out more about how to use mobile in recruitment in your company then check out our new event – The Mobile Recruitment Conference in London on the 23rd October 2012. Social Media in Recruitment Conference: Three Years Old Today
How time flies! Three years ago (on the 16th July 2009) I launched Europe’s first Social Media in Recruitment Conference. At the time people were trying to get to grips with exactly what Social Media was all about, whether it would last and whether it would work in recruitment? Three years later and Social Media is definitely here to stay and companies have successfully used Social Media to attract, engage and recruit new employees. The following infographic shows the growth in social media between the fist conference in July 2009 and the latest one in April 2 And here is some video feedback from the 2012 Conference:
So what about the next three years?
So much has happened in three short years with Social Media now being accepted as part of the recruitment marketing mix. However, anything can change in the future, with new players entering the market and who knows, maybe existing players being overtaken? One thing is for sure, there will definitely be change, including changes to our Social Media in Recruitment Conference in 2013! More details will be released soon, so watch this space!
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