Preview

Green Products- a Need of Hour

Powerful Essays
Open Document
Open Document
3540 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Green Products- a Need of Hour
Green Products- A Need of Hour
Kondawar Deepak G. * Md. Aslam Md. Hussian** * Abstract: - In the last few decades, concern for the environment has increased significantly and, at the same time, people’s values and attitudes towards nature have changed substantially. We think the way we are currently living is not sustainable. Due to the growing population and per-capita increased consumption leads to pressure on natural resources and environmental degradation resulting in changing global climate. Further we are using the products which are harmful to the nature. People are giving first preferences to the “Use & Throw” products these products are making garbage, pressure on climate & resources. To stop the degradation of environment we must adopt the green technology & green Product, with the help of green product & technology we can live and achieve the sustainable development.
This paper leads to the study of history of green products, the role of green products in sustainable development, how it is beneficial to the human being & strategies to adopt the green culture at home to protect environment. * Key Words: - Green Products, Sustainable Development, Environment, Human being, Green Technology, Economic Growth. * Introduction: - The environment that we live in is vital for our survival. How we treat the environment has a direct impact on the quality of our lives. A lot of awareness is being raised about eco friendly products. These eco friendly products are designed to keep the environment clean and green. Eco friendly products are those goods and services that are manufactured in an environmental friendly manner. The production and use of these eco friendly products leave no negative impact on the environment. ' 'Chief ' ' Seattle of the Duwamish tribe of Puget Sound Indians, more than 150 years ago, poignantly told us ' '…the earth is our mother. Whatever befalls the earth befalls the sons of earth. The earth does not belong to man; man



References: - * Chopra, S. Lakshmi (2007), “Turning over a new leaf,” Indian Management, Vol-64, April-2007 * Dash Sanjit Kumar, Green Marketing-Opportunities and Challenges”, http://www.coolavenues.com * Dutta bolanath, “Green Marketing-A strategic Initiative for Sustainable Development, Marketing paradigm, Vol-1, September-2009, Pp 36-41. * Ottman, J. A., “Keynote Speech to Sustainable Brands in New Orleans, September 27, 2007. * Ottman, J. A. Et al, “Avoiding Green marketing Myopia,” Environment, Vol-48, June 2006. * www.wikipedia.com/greenmarketing/history * www.greenmarketing.net/strateric.html * http://www.wisegeek.com/what-is-eco-friendly.htm * http://www.all-recycling-facts.com/eco-friendly-products.html

You May Also Find These Documents Helpful

  • Satisfactory Essays

    In todays world you are thinking green when you think about business. You are asking your self or your company what can you do to keep your consumers happy and loyal to your products or services? With the conception of green marketing you have to look at the late 80’s and the early 90’s is when it started, when companies began to ask themselves how do we increase our profits through services to the consumer, this compelled the companies to consider their products damaging impression on the earth.…

    • 921 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    McDaniel, Stephen W, Rylander, David H.(1993), Strategic Green Marketing ,The Journal of Consumer Marketing. Santa Barbara. 10(3), p.4 (7 pp.)…

    • 2836 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Stockholder vs Stakeholder

    • 23180 Words
    • 93 Pages

    * Menon, A.; Menon, A. (1997). "Enviropreneurial marketing strategy: the emergence of corporate environmentalism as marketing strategy". Journal of Marketing 61 (1): 51–67. doi:10.2307/1252189.…

    • 23180 Words
    • 93 Pages
    Powerful Essays
  • Better Essays

    Green technology is a term that is being was from the time when Mother Nature started to reflect the consequences of the human’s actions. Since the global population start to grow rapidly, the demand of services and products have grow as well, so the human have to had to think more about how to do a better use of the nonrenewable resources. This problem has carried the continuous development of methods and materials that do not affect the environment. Nowadays expertise, companies and government are working hard on the generation of mechanisms and techniques to avoid and diminish environmental contamination. However, green technology has some disadvantages that do not allow people to afford it, and support more this environmental cause.…

    • 1795 Words
    • 8 Pages
    Better Essays
  • Better Essays

    The sustainability of our environment is crucial in saving the livelihood of the people and the planet. Since we are all interdependent, we will all have to do our part in sustaining our environment for the future. We should always be questioning and doing more about it rather than just talking or ignoring the facts. Most of us do not realize the excessive use of resources we have taken advantage of over the years. Generations past have exploited our planet which has resulted much to the endangered state it is in today. The resources on Earth are finite and they will become extinct whenever the maximum limits are reached. Moreover, not only are we using natural resources to benefit our own needs; after we use them, we often return them back to the earth under worse conditions, in turn progressively threatening the environment.…

    • 1304 Words
    • 4 Pages
    Better Essays
  • Good Essays

    According to Ms Ottman, marketing consultant and author of the book “The new rules of green marketing”, the game played by companies to conquest the consumers’ choice for their products has changed drastically and fastly through the last few years. At her website, www.greenmarketing.com, she mentions that the actual demand for products that show to be environmentally friendly has increased because of the consumer attempts to do their part for “saving the world”. The brands had experienced that this “green conscience” of the consumers led them to pay more money for such products. Known this fact, the marketing campaigns appeal to the sense of green, launching more and more products accomplished to follow this philosophy.…

    • 804 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Martin B., & Simintiras A. C., (1995). The impact of green product lines on the environment: does what they…

    • 2189 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Thesis statement: Of course green consumerism helps the world greatly against pollution, degradation, destruction of natural resources and global warming, however the false promise of such consumerism will lead to their vast spreading, and increase in their affective power.…

    • 747 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Going Green and Economics

    • 1870 Words
    • 8 Pages

    Within the past decade, products and services that are environmentally friendly have become progressively more popular in the news and on television. To many the term has been dubbed “going green” this change in the public’s awareness of our impact on the environment has affected many aspects of advertising, economics, politics, business, and even in some situations everyday life. With any situation there are always positive and negative effects that take place, the question is whether or not the green movement has a positive or negative implication on our economy and our environment.…

    • 1870 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Marketing & sustainability

    • 1346 Words
    • 5 Pages

    Peattie, K & Belz, FM 2010 ‘Sustainability Marketing – An Innovative Conception of Marketing’ Marketing Review St. Gallen, vol. 27, no. 5, pp. 8-15.…

    • 1346 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Rugby Ppt

    • 291 Words
    • 2 Pages

    Economic downturn and the lack of jobs could provide an opportunity to create “Green Jobs”. These newly invented jobs can start changing our cultural outlook on the environment. It will take quite a long time to change the consumer behavior, but already there are changes happening. Companies are making conservation efforts a part of their product production and advertising campaigns, and this will go a long way in changing the cultural outlook on saving the environment or at least protecting it for the generations to…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Ottman, J.A. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Sheffield: Greenleaf.…

    • 3697 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Green marketing is defined as the marketing of products that are presumed to be environmentally safe. Green marketing incorporates various activities like modifying products, changing the production process, changing the packaging and also modifying advertising. In other words green marketing is on meeting the needs of consumer with the minimal environmental impact so as to create a good image of environmental sensitivity that is actually related to the environmental attributes of goods and services (Brueckner 2010, 69). The purpose of this essay is to see whether green marketing is contributing little or a lot to sustainability and a conclusion will be drawn.…

    • 583 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Now a day’s green products and green marketing are becoming more popular in the market, companies are trying to take this in to consideration and develop in to their competitive advantages. On the other hand consumers to play an important role as they are more concerned about the…

    • 9165 Words
    • 37 Pages
    Powerful Essays
  • Better Essays

    However, the term ‘green’ is much more equivocal when defined in a business sense. In…

    • 1254 Words
    • 7 Pages
    Better Essays

Related Topics