Green Marketing Challenges and Strategies
Green and Rural Marketing : Business development
ABSTRACT
Green marketing has evolved over a period of time. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization’s objectives. Companies all across the globe have started differentiating their products and services by using “Go-Green” concern and have started utilizing ecological marketing approach as a competitive edge. So green marketing is inevitable. In today’s time what companies do they just take one product, attempt to make it environmentally friendly, and then tell everybody about it. That is current green marketing in a nutshell. With few standards, a very little labeling of any significance, the right to call a product environmentally friendly is practically limitless.
Sustainable business integrates and balances economic growth, social equity an environmental impact and integrates business practices to achieve efficient environmental management practices. But the biggest challenge for businesses targeting rural markets is to deal with the complex issue of sustainability itself because of unawareness of rural community about sustainability. Sustainability can help performance enhancement for the rural populace which can ultimately result in social as well as economic development of rural people developing higher potential of rural markets as desired by businesses targeting rural areas context
Successful marketing is customer-centric, so if sustainability and eco-friendly products are important to customers, green marketing may be effective. Green is becoming more and more mainstream—becoming more important to increasing numbers of people. An excellent example of a large company embracing green marketing is Scott, a $2 billion global value brand that reaches one in three U.S. households—a very mainstream customer base. Scott is launching a new line of toilet paper, paper
ABSTRACT
Green marketing has evolved over a period of time. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization’s objectives. Companies all across the globe have started differentiating their products and services by using “Go-Green” concern and have started utilizing ecological marketing approach as a competitive edge. So green marketing is inevitable. In today’s time what companies do they just take one product, attempt to make it environmentally friendly, and then tell everybody about it. That is current green marketing in a nutshell. With few standards, a very little labeling of any significance, the right to call a product environmentally friendly is practically limitless.
Sustainable business integrates and balances economic growth, social equity an environmental impact and integrates business practices to achieve efficient environmental management practices. But the biggest challenge for businesses targeting rural markets is to deal with the complex issue of sustainability itself because of unawareness of rural community about sustainability. Sustainability can help performance enhancement for the rural populace which can ultimately result in social as well as economic development of rural people developing higher potential of rural markets as desired by businesses targeting rural areas context
Successful marketing is customer-centric, so if sustainability and eco-friendly products are important to customers, green marketing may be effective. Green is becoming more and more mainstream—becoming more important to increasing numbers of people. An excellent example of a large company embracing green marketing is Scott, a $2 billion global value brand that reaches one in three U.S. households—a very mainstream customer base. Scott is launching a new line of toilet paper, paper