Green Energy

Topics: World energy resources and consumption, Energy development, Nuclear power Pages: 4 (1164 words) Published: November 3, 2007
APS eGreen Solution

Concept Introduction
How many times have you walked by a penny on the ground, not bothering to pick it up? One cent on the sidewalk doesn¡¦t seem worth much, but the one-cent premium per kilowatt-hour for green energy somehow seems like too high of a cost for little gain. This is a continuing issue with the green energy movement: how do you get consumers to pay a premium for green energy? APS is facing this problem, and our solution is eGreen, a campaign to tie APS to green energy and motivate customers to ¡§go green.¡¨

Using green energy sources stops millions of tons of CO2 emissions from entering the atmosphere each year. Basing on existing APS Green Choice renewable energy plan, eGreen creates an online community that promotes green energy to individual consumers, business, and communities as a whole. The main message eGreen delivers is ¡§Green energy for you, for the community, and for our future.¡¨ By tracking individual green energy usage, eGreen is a visual that allows consumers to see both their individual impact and the collective impact of their community and state. The tracking device provides accountability and recognition of efforts. This is not merely an information source: this website balances incentives and rewards to bring communities together and deliver an appealing and invigorating message about sustainability. Businesses, as huge consumer of energy, will also be targeted, and will be included in community green energy usage numbers. The community of eGreen users will continue to grow, and will become self-sustaining. Customers, businesses, participating communities, and APS will all benefit from this program. But most importantly, so will the environment.

Value Proposition
eGreen solution binds APS seamlessly with the green image and creates an ecosystem that actively interacts with individual consumers, business, and community. Individual consumers will be able to sign up in the eGreen online community to...
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