Green Building Concept by Indian Corporate Sector”

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“Green building concept by Indian corporate sector”

Abstract

Purpose – The purpose of this paper is to examine the need and significance of green marketing and also to evaluate the initiatives taken by the Indian companies and concern for green marketing in their core business values.

Design/methodology/approach – Many people believe that green marketing refer solely to the promotion or advertising of products with environmental characteristics. Generally terms like Phosphate Free, Recyclable, Refillable, ozone friendly, and Environmental Friendly, are some of the things consumers most often associate with green marketing. In general, green marketing is a much broader concept that can be applied to consumer goods , industrial goods and even services. This paper makes an attempt to focus on need for “go green” by Indian corporates and every consumer at large. The research tried to evolve the measures that can be adopted to keep nation green and planet green in Toto, through 3 R’s with emphasis on select service sectors.

Findings – The paper proposes that ‘‘going green’’ goes beyond having recyclable or even sustainable Products, to an ideology that in Corporates improving worker morale and retention, and giving back to the communities they are located in. Additionally, the paper makes a case for classifying green Consumers based on a psychographic segmentation approach compared to the more traditional Socio economic classification.

Originality/value – This paper offers a Research framework for assessing Of all the 21st century business clichés, “going green” has had considerable staying power, and no doubt for good reason. In a period of economic suffering and war, good (and profitable) business has increasingly become synonymous with green, or eco-friendly, business. Companies of all kind, from cleaning products to automobiles, are developing and marketing new and/or “improved” green products.

Keywords – Reduce, Recycling, Reuse, Ecological, Environmental, Sustainable design.

Paper type– Research paper.

Introduction:-

Many people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics. Generally terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmental Friendly are some of the things consumers most often associate with green marketing. In general, green marketing is a much broader concept that can be applied to consumer goods, industrial goods and even services.

Of all the 21st century business clichés, “going green” has had considerable staying power, and no doubt for good reason. In a period of economic suffering and war, good (and profitable) business has increasingly become synonymous with green, or eco-friendly, business. Companies of all kind, from cleaning products to automobiles, are developing and marketing new and/or “improved” green products.

Redirecting consumer needs and wants towards consumption which is ecologically least harmful. Green marketing requires reorientation of entire marketing mix, everything from product and packaging through positioning and promotion.

Corporate environment sensitivity must be translated into strategies and action plans. This may often involve reorganization, restricting and redesigning of many processes and systems within the organization.

Objective:-

The purpose of this paper is to examine the need and significance of green marketing and also to evaluate the initiatives taken by the Indian companies and concern for green marketing in their core business values.

Green Marketing:-

Green Marketing can be defined in 3 segments:

❖ Retailing Definition: The marketing of products that are

presumed to be environmentally safe.

❖ Social Marketing Definition: The development and marketing

of products designed to minimize negative effects on the

physical environment or to improve its...
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