Section 1: The Business
1.1 Company Name
The company name is Green Agro farm and We Provide different type’s fresh agro based foods. The company offered that customer who needs hygienic foods. 1.2 The Motto
Our company’s motto is “Providing fresh food for all”. Our motto sends the message for the customers who want fresh and hygienic food for their daily life. 1.3 Brand Name
The word green goes with freshness. “Green Agro-firm” is a brand that provides 100% pure Bangladeshi fresh & hygienic foods. 1.4 The Logo
1.5 Goals & Objectives:
• Providing quality products in a hygienic way
• Provide Chemical free, sticker food contents, hygienic packaging • Offer the products at a minimum cost with effective services • Making life healthy
1.6 The Vision
EVERY BUSINESS HAS ITS OWN VISION TO MAKE A LONG JOURNEY THROUGHOUT ITS PRODUCT LIFE CYCLE. IN OUR AGRIBUSINESS WE HAVE THE VISION OF “PROVIDING FRESH FOOD FOR ALL”. NOW WE ARE CONSUMING THE CHEMICAL MIXED FOODS AT A HIGH PRICE. OUR VISION IS TO DESTROY THE EXISTING AGRO-BASED MARKET SYSTEM BY OUR FRESH FOOD WITH EFFECTIVE DISTRIBUTION SYSTEM. IN THE LONG RUN, WE WANT TO COVER ALL THEM GLOSSARY MARKET IN THE MAJOR CITY OF BANGLADESH 1.7 Mission
Our mission is to ensure the distribution of our firm product in the Dhaka region in short term (4 years). In Bangladesh, there are a few firms existed in the market who are involving in the agro-based business which we are trying to set up. In the prospects of Bangladesh, we think there is huge opportunity of this business as of few direct competitors. In the short time (2 or 3 years), we will have to follow a relatively high price (usual marketing price). After the then, we have planed to reduce the price as our production cost go down.
1.8 Business Value:
As a new business entity in the market, we define some value to exercise. As a partnership agribusiness firm, our main value is our honesty and the partnership bonding and trustworthiness to each other. Our most important capability is our hardworking nature of work. Moreover, we are problem seeker and analyzer to satisfy the hidden needs of our actual and potential customer which will help us to create loyal customer and add uniqueness feature in our business nature.
1.9 Business Profile
In this new era of modernization people are running out of time. Within this limited time people have to adjust official and household works, as both are inescapable. One of the unavoidable household chores is doing daily house hold shopping. In our country now a day’s price of daily necessary food products are so high that it is reaches out of people’s hand. Though the price is so high, the qualities of the products are getting worse day by day. Most of the products are tainted with various chemicals. People are suffering from various diseases for the poor quality of these products. Our desire is to provide fresh food with a comparative low price without using any Top and middle class people. Our target market is to reach all income level people. So we came out with a new business plan of opening an agricultural firm where there will be: 1. Fresh Vegetables
2. Poultry firm
3. Fishery firm
4. Hygienic & Halal Meet production
5. Fruits (Mango, Guava, Strawberry,)
6. Milk, Ghee, Butter.
In Bangladesh especially in the urban area there exist a huge market and in the urban area initially our target market will be: 1. Super market like Agora, Nondon, PQS, Meena Bazar, Ko-Mark, Annonda etc. 2. Our own outlet in different places in Dhanmondi, Gulsan, Banani, Wari etc. 3. Home delivery service (later).
4. Whole sell shop of our own in different location of major area in Dhaka City(later).
In Bangladesh, there are a few firms existed in the market who are involving in the agro-based business which we are trying to set up. In the prospects of Bangladesh, we think there are huge prospects of this business, because there are very...
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