Great Wall
Marketing Report
May 7, 2013
Contents
Reasons and benefit of exporting to International market 1
Potential market 1 A. Russia 1 B. Australia 2 C. Chile 2
Attractiveness of the market 2
Culture factor 3
Position Strategy 3 A. 3C analyses 3 B. SWOT analyses 4 C. Position strategy 4
Reasons and benefit of exporting to International market
Reasons:
The positioning of Great wall motor is globalization. In the international market, Great Wall motors to realize batch exports of more than 120 countries and regions, covering the Middle East, Africa, central and South America, Asia Pacific, Europe, Australia and other regions, products cover pickup, SUV and sedan category.
After years of development, Great wall motors already have strong independent research and development and innovation ability. All of our products have their independent intellectual property right and patents.
Benefits:
1. Expand market share: Great wall motors making more and more cars, the cost will reduce. The profits will be higher than before.
2. Improve the level of production technology: Great wall motors compared with other brands of cars in foreign market. It can make Great wall motors know their disadvantages and correct it.
3. Increase brand awareness: the feature of Great wall motors is excellent quality and reasonable price. The feature can attract lots of customers to become the brand loyalists in foreign market. It will increase brand awareness in future.
4. Export to international markets can adjust the supply and demand of the market
Potential market
A. Russia
Russia is the vastest geographical country in the world. This is destined to Russia is very considerable demand for various types of vehicles and the market potential is huge. Russia has been the global automotive sales of the fastest growing countries, became Europe's largest automobile consumer market and foreign
May 7, 2013
Contents
Reasons and benefit of exporting to International market 1
Potential market 1 A. Russia 1 B. Australia 2 C. Chile 2
Attractiveness of the market 2
Culture factor 3
Position Strategy 3 A. 3C analyses 3 B. SWOT analyses 4 C. Position strategy 4
Reasons and benefit of exporting to International market
Reasons:
The positioning of Great wall motor is globalization. In the international market, Great Wall motors to realize batch exports of more than 120 countries and regions, covering the Middle East, Africa, central and South America, Asia Pacific, Europe, Australia and other regions, products cover pickup, SUV and sedan category.
After years of development, Great wall motors already have strong independent research and development and innovation ability. All of our products have their independent intellectual property right and patents.
Benefits:
1. Expand market share: Great wall motors making more and more cars, the cost will reduce. The profits will be higher than before.
2. Improve the level of production technology: Great wall motors compared with other brands of cars in foreign market. It can make Great wall motors know their disadvantages and correct it.
3. Increase brand awareness: the feature of Great wall motors is excellent quality and reasonable price. The feature can attract lots of customers to become the brand loyalists in foreign market. It will increase brand awareness in future.
4. Export to international markets can adjust the supply and demand of the market
Potential market
A. Russia
Russia is the vastest geographical country in the world. This is destined to Russia is very considerable demand for various types of vehicles and the market potential is huge. Russia has been the global automotive sales of the fastest growing countries, became Europe's largest automobile consumer market and foreign