Great Innovations, Poor Social Responsibility: the Case of Apple

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  • Topic: Apple Inc., Product Red, Philanthropy
  • Pages : 3 (1054 words )
  • Download(s) : 51
  • Published : April 25, 2011
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Great Innovations, Poor Social Responsibility: The Case of Apple On 08.07.10, In Fundraising, by Rosita Cortez
Apple’s lack of philanthropic contributions, whether cash or in-kind donations, to social causes is creating an uproar in the nonprofit community. It’s not just Apple’s policy barring iPhone and iPad applications from soliciting donations, but the lack of grants, discounts and special pricing for nonprofits on Apple’s products. “Where’s your genius when it comes to supporting nonprofits?” This is the poignant question that Jake Shapiro, the chief executive of Public Radio Exchange, asks Steve Jobs.1 Apple’s lack of philanthropic contributions, whether cash or in-kind donations, to social causes is creating an uproar in the nonprofit community. It’s not just Apple’s policy barring iPhone and iPad applications from soliciting donations, but the lack of grants, discounts and special pricing for nonprofits on Apple’s products. Ever since I can remember, I have been a die-hard Apple fan. From my first Apple computer (a PowerBook G3 with 192 MB of RAM and a 8GB HD) to the first generation iPod (a 5GB device for a hefty price of $499) to the iphone and now iPad, I have always been first in line to buy Apple’s products. In fact, this blog is being written in a Macbook Pro! So no, this blog posting is not coming from an Apple-basher, but from an Apple fan concerned about the philanthropic behavior of the company. If we take a look at how other tech companies go about the business of philanthropy, we find that Microsoft, Dell and Hewlett Packard (HP) have a strong history of giving back, helping our communities and nonprofit culture thrive. But don’t take my word for it; BusinessWeek publishes a comprehensive review of corporate giving to charity. [pic]

Microsoft Corp. Isn’t it funny that some view Bill Gates as a cutthroat capitalist more interested in maximizing profits than innovating great products or helping society? Microsoft, however, is one of the top...
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