Grasim Case Analysis

GRASIM CASE ANALYSIS
Phani Vijay . SCIT . 9860630855 . yoursphanivijay@yahoo.com
Ravi Roshan . SCIT -9970946445 . ravi.9th@gamil.com

 
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Our Approach :-
The strategy we are going to present is a dynamic one and changes according the
response given by the market.
Here we have considered branding in three ways :-
1> How should the branding done according to the market response and
2> How should the branding done in accordance to the Tier-1, Tier-2 and Tier-3
cities.
3> Capturing the markets where Grasim is non-existent with its established brand
name
The practice of keeping a multitude of individual brands, as well as sticking to the
company brand to identify products of diverse range of categories, have long defined
branding strategies in marketing history. Each comes with its own advantages and
drawbacks, spurred primarily by nature of business, social and economic environment,
and consumer perceptions

 
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product a lot easier to use and much preferable to Adobe's" A.Sarras - USA
1> How should the branding done according to the market response and
Case 1 . If the parent brand is doing extremely well than other any of its sub
brands.
An ACNielsen study on the ready-to-stitch industry, which sampled men across
SEC A1, A2 and B1 cities in the 27-65 years age group, reveals that Grasim was
compared to icons such as the Zen, Santro and Pataudi. In its analyses, the study says
Grasim is perceived as innovative and having a fit both in the officewear and formalwear
category.
But what is perhaps more disturbing for the company is that despite the advertising it
undertook for the Ice Touch sub-brand, more than half of the respondents contacted said
they were unsure if Ice Touch... [continues]

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